BRAIN, BRAN and BRAND

Balancing Intuition With Logic

BRAIN, BRAN and BRAND - Balancing Intuition With Logic

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Sometimes, the best decision is to just do nothing.

It certainly appears to be an attractive offer, Jeb concedes, as he listens to Jayla explain the deal that's on the table.

Together, they own a small, independent training company based in Minnesota, which they've built from scratch. Although the business has done OK financially, it's also had its ups and downs. Now, they've received a substantial offer from the state's biggest training provider – their long-term rival – to buy them out.

"It does sound generous," says Jeb, "But isn't there a danger that we'll disappear as a brand? That everything you and I have worked for, all we've built up, will disappear?"

"That's what I want you to work out," Jayla says.

Jeb can't even begin to comprehend how he's going to make this potentially life-altering decision. A tool known as BRAIN could be the answer to his problem. It's commonly used by medical professionals to help them to make informed decisions about their patients' outcomes.

In this article, we'll explore what BRAIN, and its variants BRAN and BRAND, means, how it can be adapted to your business, and its advantages and disadvantages.

Understanding BRAIN, BRAN and BRAND

BRAIN* and its variants BRAN and BRAND are decision-making tools used by midwives, nurses, doctors, and patients to help them to make careful and considered choices in non-emergency situations.

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