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How Not to Panic About Pricing! |
One of the toughest and most important decisions you have to make about your product or service is, "How much should we charge for it?"
There are so many factors to consider when determining the optimum price for your offering. You can explore some of these, and find strategies for getting your pricing right, with our articles,
What Are Supply and Demand Curves? and
The Pricing Strategy Matrix.
Pricing is a key part of positioning your product in the market, and you can learn more about this with our article,
The Marketing Mix and the 4Ps of Marketing.
Enjoy this newsletter! |
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Featured Resources at Mind Tools |
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Give your team learning that they can access "in the moment."
Empower your people to take control of their own learning with 2,000+ resources.
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... And From the Mind Tools Club |
Market Segmentation
Learn how to profit from the price-sensitivity of different groups of customers.
All Members' Skill-Builder
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Join Our #MTtalk Twitter Chat |
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The Dangers of Willful Blindness at Work
Why is it so hard to challenge uncomfortable truths at work? Join us for our one-hour Twitter chat on Friday, March 30, at 1 p.m. EST, 6 p.m. GMT. Simply follow us @Mind_Tools, and use #MTtalk.
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In the Mind Tools Blog |
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For Learning & Development Professionals, From Mind Tools Corporate |
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Transformation Journeys in L&D
Bob Little explores the Transformation Curve, a new phenomenon in L&D that could help organizations to better understand the learning journey.
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A Final Note
What's the optimum price for your product? Setting it either too low or too high can lose you revenue and customers, so it pays to do your homework! Strong sales and healthy profits require an intelligent and considered approach.
Next week, you can discover the pros and cons of "hot desking."

James Manktelow (CEO)
MindTools.com - Essential Skills for an Excellent Career! |
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