Make sure that the price is right for your products!
Newsletter Icon
Join Corporate Solutions Toolkit Contact Us
what are supply and demand curves How Not to Panic About Pricing!
One of the toughest and most important decisions you have to make about your product or service is, "How much should we charge for it?"

There are so many factors to consider when determining the optimum price for your offering. You can explore some of these, and find strategies for getting your pricing right, with our articles, What Are Supply and Demand Curves? and The Pricing Strategy Matrix.

Pricing is a key part of positioning your product in the market, and you can learn more about this with our article, The Marketing Mix and the 4Ps of Marketing.

Enjoy this newsletter!
Newsletter 517
March 27, 2018
In This Issue...
What Are Supply and Demand Curves?
The Pricing Strategy Matrix
The Marketing Mix and the 4Ps of Marketing
Kotler's Pricing Strategies
Facebook Icon FIND US
on Facebook
Twitter Icon FIND US
on Twitter
 
Featured Icon Featured Resources at Mind Tools
What Are Supply and Demand Curves? What Are Supply and Demand Curves?

Explore the relationship between supply and demand, to make more informed decisions about pricing and quantity.

All Readers' Skill-Builder
The Pricing Strategy Matrix The Pricing Strategy Matrix

Use this powerful tool for comparing four common pricing strategies.

All Readers' Skill-Builder
The Marketing Mix and 4Ps The Marketing Mix and the 4Ps of Marketing

Find out how to define your marketing options in terms of price, product, promotion, and place.

All Readers' Skill-Builder
 
corporate product
Give your team learning that they can access "in the moment."

Empower your people to take control of their own learning with 2,000+ resources.

Find Out More About Mind Tools Corporate
CLub Icon ... And From the Mind Tools Club
Kotler's Pricing Strategies
Kotler's Pricing Strategies 

Use this five-step process for balancing price and quality.

All Members' Skill-Builder
Market Segmentation
Market Segmentation

Learn how to profit from the price-sensitivity of different groups of customers.

All Members' Skill-Builder
Developing Your Marketing Strategy
Developing Your Marketing Strategy

Find out how to connect your products with your customers.

All Members' Skill-Builder
blog Icon Join Our #MTtalk Twitter Chat
MTtalk The Dangers of Willful Blindness at Work

Why is it so hard to challenge uncomfortable truths at work? Join us for our one-hour Twitter chat on Friday, March 30, at 1 p.m. EST, 6 p.m. GMT. Simply follow us @Mind_Tools, and use #MTtalk.
blog Icon In the Mind Tools Blog
Why Does Performance Management Get a Bad Rap? Why Does Performance Management Get a Bad Rap?

Executive coach Sarah Harvey explores why some people are turned off by performance management, and looks at ways to re-engage with it.
Tools Icon For Learning & Development Professionals, From Mind Tools Corporate
Transformation Journeys in L&D Transformation Journeys in L&D

Bob Little explores the Transformation Curve, a new phenomenon in L&D that could help organizations to better understand the learning journey.
A Final Note

What's the optimum price for your product? Setting it either too low or too high can lose you revenue and customers, so it pays to do your homework! Strong sales and healthy profits require an intelligent and considered approach.

Next week, you can discover the pros and cons of "hot desking."

James sig
James Manktelow (CEO)

MindTools.com - Essential Skills for an Excellent Career!
Mind Tools Logo
Mind Tools will treat your email address with complete respect and will not circulate it to any third party. (Click here to view our Privacy Policy.)

If you have enjoyed this issue, please do email it on to your friends and co-workers.

To find out about new resources on the Mind Tools site as soon as they're uploaded, click here to subscribe to the Mind Tools RSS feed (you'll need an RSS newsreader installed).

You can also use Mind Tools in your organization. Our corporate division provides solutions from 25 to 10,000+ users and we connect seamlessly with leading LMS/Portals, so you can put our unique toolkit directly into the hands of your workforce. Find out more here.

We welcome appropriate reprinting and reuse of Mind Tools material, but you must get our permission first! To do this, please visit our Permissions Center.

© Mind Tools Ltd, 2018.
This newsletter is published by Mind Tools Ltd of 3rd Floor, The News Building, London Bridge Street, London SE1 9SG, UK.

Mind Tools Ltd (Company Number 04829074, VAT Number: GB 840 1273 62) is a company registered in England and Wales. Registered office: Hardwick House, Prospect Place, Swindon, Wiltshire, SN1 3LJ, United Kingdom.