Make sure that the price is right for your products!
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what are supply and demand curves How Not to Panic About Pricing!
One of the toughest and most important decisions you have to make about your product or service is, "How much should we charge for it?"

There are so many factors to consider when determining the optimum price for your offering. You can explore some of these, and find strategies for getting your pricing right, with our articles, What Are Supply and Demand Curves? and The Pricing Strategy Matrix.

Pricing is a key part of positioning your product in the market, and you can learn more about this with our article, The Marketing Mix and the 4Ps of Marketing.

Enjoy this newsletter!
Featured Icon Featured Resources at Mind Tools
What Are Supply and Demand Curves? What Are Supply and Demand Curves?

Explore the relationship between supply and demand, to make more informed decisions about pricing and quantity.

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The Pricing Strategy Matrix The Pricing Strategy Matrix

Use this powerful tool for comparing four common pricing strategies.

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The Marketing Mix and 4Ps The Marketing Mix and the 4Ps of Marketing

Find out how to define your marketing options in terms of price, product, promotion, and place.

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"Mind Tools for Managers" helps new and experienced leaders to develop the skills that they need to excel in everything they do!

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CLub Icon ... And From the Mind Tools Club
Kotler's Pricing Strategies
Kotler's Pricing Strategies 

Use this five-step process for balancing price and quality.

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Market Segmentation
Market Segmentation

Learn how to profit from the price-sensitivity of different groups of customers.

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Developing Your Marketing Strategy
Developing Your Marketing Strategy

Find out how to connect your products with your customers.

All Members' Skill-Builder
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Why Does Performance Management Get a Bad Rap? Why Does Performance Management Get a Bad Rap?

Executive coach Sarah Harvey explores why some people are turned off by performance management, and looks at ways to re-engage with it.
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Transformation Journeys in L&D Transformation Journeys in L&D

Bob Little explores the Transformation Curve, a new phenomenon in L&D that could help organizations to better understand the learning journey.
A Final Note

What's the optimum price for your product? Setting it either too low or too high can lose you revenue and customers, so it pays to do your homework! Strong sales and healthy profits require an intelligent and considered approach.

Next week, you can discover the pros and cons of "hot desking."

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James Manktelow (CEO) - Essential Skills for an Excellent Career!
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