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How to Win With Empathy How to Win With Empathy
The business landscape is littered with seemingly good ideas that flopped - because nobody asked the customer first. Could you be making the same mistake?

Understanding the needs and wants of your target customer or end user is crucial, and you can explore strategies for tapping into them with our articles, Empathy Mapping and Customer Experience Mapping.

To forge empathic links with your customers, you need emotional intelligence (EI). You can find out how to boost your EI with our quiz, How Emotionally Intelligent Are You?

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Empathy Mapping Empathy Mapping

Use this collaborative visual tool to better understand a target group or persona.

All Readers' Skill-Builder
Customer Experience Mapping Customer Experience Mapping

Follow this eight-step process for plotting your customer’s journey through your organization.

All Readers' Skill-Builder
How Emotionally Intelligent Are You? How Emotionally Intelligent Are You?

Take this quiz to identify opportunities for developing your emotional intelligence.

All Readers' Quiz
Build a Positive Team Workbook
Positive Team Workbook Offer

Get our Build a Positive Team workbook free when you join the Mind Tools Club by midnight, November 22!

Find Out More, Now
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Perceptual Positions
Perceptual Positions

Discover this effective technique for putting yourself "in someone else's shoes."

All Members' Skill-Builder
Developing Personas
Developing Personas

Learn how to create personas, to help you to empathize with potential customers.

All Members' Skill-Builder
Design Thinking
Design Thinking

Put your customers at the heart of your process for creating new products or services.

All Members' Skill-Builder
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MTtalk Perseverance and Persistence

What inspires you to stick to your task, when the temptation may be to choose an easier path? Join us for our one-hour Twitter chat on Friday, November 23, at 1 p.m. EDT, 5 p.m. GMT. Simply follow us @Mind_Tools, and use #MTtalk.
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Math Makes Me Ashamed... "Math Makes Me Ashamed... "

Mind Tools writer Simon Bell looks at coping strategies used by people who struggle with math and numbers.
A Final Note

It can be a difficult and time-consuming endeavor to understand people's emotions, wants and motivations. But it’s worth the effort, as that knowledge can deliver powerful, practical benefits to your team or organization.

Next week, you can discover the essential ingredients for building a positive team, and watch our new video to find out how to get a better night's sleep.

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James Manktelow (Executive Chairman) - Essential Skills for an Excellent Career!
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