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Brink Or Swim! Get Intimate With Your Customers!
How many times have you heard glib statements such as, "The customer is at the heart of everything we do"? But how often is this just lip service, as opposed to a real commitment to building deep, personal relationships with them?

Some organizations do strive to find ways to offer customized products and services to their customers. You can learn about the benefits and challenges of this approach in our article, Customer Intimacy?

Developing customer intimacy is one way to create competitive advantage. You can explore other ways to do this with our articles, USP Analysis and Core Competence Analysis.

Enjoy this newsletter!
Featured Icon Featured Resources at Mind Tools
Customer Intimacy Customer Intimacy

Build lasting, personal relationships with clients, by using customer intimacy to provide goods and services tailored to their individual needs and wants.

All Readers' Skill-Builder
USP Analysis USP Analysis

Follow these four steps to find your product's USP - then learn how to defend it.

All Readers' Skill-Builder
Core Competence Analysis Core Competence Analysis

Use this technique to develop a lasting competitive edge in your industry.

All Readers' Skill-Builder
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How to Coach Offer

Get our How to Coach Toolkit free when you join the Mind Tools Club by midnight, December 8!

Find Out More
CLub Icon ... And From the Mind Tools Club
Uncommon Service
Uncommon Service, By Frances Frei and Anne MorrissĀ 

In this Book Insight, we explore strategies for building highly service-oriented teams.

Premium Members' Book Insight
The Value Disciplines Model
The Value Disciplines Model

Use this model to deliver great value to your customers.

All Members' Skill-Builder
Customer Experience Mapping
Customer Experience Mapping

Learn how to look at your business from your customers' viewpoint, so that you can deliver a truly exceptional experience.

All Members' Skill-Builder
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Being Brave - Having Tough Conversations Being Brave - Having Tough Conversations

What's your experience of delivering bad news? Join us for our one-hour Twitter chat on Friday, December 9 at 1 p.m. EST, 6 p.m. GMT. Simply follow us @Mind_Tools, and use #MTtalk.
blog Icon In the Mind Tools Blog
Organize Your Ideas With Affinity Diagrams Organize Your Ideas With Affinity Diagrams

Mind Tools editor Keith Jackson looks at a simple but effective tool for organizing ideas or information into actionable themes.
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Foods for Thought and Learning Foods for Thought and Learning

Bob Little finds out what foods the experts recommend to help people to learn better and turn in a peak performance at work.
A Final Note

Customer intimacy means adopting a genuinely customer-centric mindset. It means that, for your most valuable customers, you put more importance on the relationship than on short-term profit. This is because their value to you over a lifetime will far outweigh that of a quick deal.

Next week, find out how to get your new team members up to speed, productive and engaged as quickly as possible.

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James Manktelow (CEO) and Elizabeth Eyre (Head of Editorial)
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