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August 3, 2017

Enter the Matrix, and Choose Your Path

Luckily, we're talking about the Boston Matrix – a tool to help marketing managers with product portfolio planning – not what Keanu Reeves discovered in 1999. Yeah, I'll admit Laurence (formerly Larry) Fishburne also played his part, but in more of a business consultant role. The type of matrix represented in the Wachowski sisters' film […]

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