Online reviews and other social media have changed the way we shop by making it really easy to find out what other people think about a product.
So, how do sites like Amazon®, Twitter®, Facebook®, Pinterest®, and TripAdvisor® affect your customers?
Have you adjusted your marketing strategy to take advantage of this? Or are there other, more important factors that you should be focusing on?
Our article on “Simonson and Rosen’s Influence Mix” looks at three important factors that influence customers’ purchasing decisions. It then explores ways that you can tailor your marketing strategy to have the greatest influence over them – read the article to find out more.
Question: What is the primary influence for your product or service? How will you adjust your marketing strategy to reflect this?