Developing Long-Term Relationships With Your Customers

Developing Long-Term Relationships With Your Customers

November 8, 2013

©GettyImages/PaulBradbury

The Buy-Sell Hierarchy model helps you plan how to become your customer’s natural, preferred supplier.

As such, it’s useful alongside models like USP Analysis (members only) and Core Competency Analysis as a way of intelligently differentiating your products and services, and commanding the profitability and success that comes with this.

Sure, this may not work in a pure commodity business (the leading cut-price grocery store, for example.) However, any higher price or premium provider can use this approach to build a better business.

Read our article on the Buy-Sell Hierarchy to find out more about this useful tool.

Question: How do you develop long-term relationships with your clients and customers? Join the discussion below!

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