-
Business Skills
-
Personal Development
-
Leadership and Management
- For your Business
- Mind Tools Store
- Podcast
- Newsletter
- About Us
- About Mind Tools Content
- Member Stories
- FAQ
20% off your first year of Mind Tools
Don’t be bound by training course schedules. Our on-demand e-learning resources let you learn at your own pace, fitting seamlessly into your busy workday. Join today and save with our limited time offer!
Get 20% off
Discover something new today
Trending
How to Use AI as a Manager
Using artificial intelligence technology to support your team
Article
What's Your Leadership Style?
Learn about the strengths and weaknesses of the way you like to lead
Self-Assessment
Popular
Burnout Self-Test
Check yourself for burnout
Self-Assessment
Body Language
Beyond words – How to read unspoken signals
Article
20% off your first year of Mind Tools
Don’t be bound by training course schedules. Our on-demand e-learning resources let you learn at your own pace, fitting seamlessly into your busy workday. Join today and save with our limited time offer!
Get 20% off
MAIN MENU
Business Skills
Personal Development
One of the things I constantly remind myself of, is to take a step back and pretend I know nothing about our business. Looking at something from that viewpoint, tells me more about how a customer may experience something. For instance: in the fitness industry, people who work in a gymnasium get so used to the place they forget that other people feel intimidated there. If you take a step back and pretend you don't know anything, what is it that you would have wanted from your gym staff?
By doing that, I can see what a client's most important needs would probably be. If we then make provision for those needs before he asks, the client feels that we truly care. If he feels like that, we've managed to make an emotional connection and we're able to build trust.
I'm curious to know what other people do to connect with customers...don't think we can ever learn enough about it.