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8 Things You Didn’t Know About Mind Tools Corporate

Lucy Bishop 

February 2, 2018

You may have already used Mind Tools as an individual learner. If so, you’ve seen how our fantastic resources can help you to develop your career. But, you may be wondering, what exactly is the difference between Mind Tools Club and Mind Tools Corporate?

So, here’s a list of just a few things that you might not know about our corporate offering:

1. We Work With Some Huge Organizations

We work with some of the world’s most innovative and dynamic organizations, helping them to advance their people’s leadership, management and personal excellence skills. These companies include household names such as:

  • Mastercard.
  • AstraZeneca.
  • Major League Baseball.
  • Abbott Laboratories.
  • Travis Perkins.
  • London Metropolitan Police.

2. All of Our Content Is Created In-House

We have a dedicated team of career experts, business people, coaches, writers, editors, and journalists who work together to research, write and produce fresh, relevant and interesting Mind Tools content. We use a wide range of sources to generate ideas for new resources, including:

  • Key academic resources. These include research papers, journals and newly published business books.
  • Data. We analyze publicly available search data, such as search trends. This ensures that we produce content that interests users and the wider learning community.
  • On-site search data. Can’t find the resource you want on MindTools.com? Fear not! We study what our users search for on our site so that we deliver the resources they need. So, if we don’t have what you’re looking for right now, it won’t be long before we do!
  • Resource reviews and client feedback. At Mind Tools, we make sure that we listen to our customers! We do this by asking for feedback on the resources that they find most helpful, and by getting their advice on which topics they’d like us to cover.

Once we’ve gathered our findings, we write our resources and subject them to a rigorous content approval process. This involves editing, fact- and sense-checking, and proofreading. This ensures that all of our resources are produced to a consistently high standard, and that content is presented as simply as possible, in line with our house style. This means that learners can develop their skills as quickly and efficiently as possible.

3. We Create Resources in a Variety of Formats

Articles are a fantastic and simple way to present content, but they’re not the only format we offer. Did you know that we also produce infographics, videos, workbooks, Bite-Sized Training resources, expert interviews, and app reviews?

This means that whatever your people’s preferred learning styles are, we have resources that fit their needs.

On top of this, we make sure that our resources provide opportunities for deeper learning, with links to more detailed academic texts or to other, relevant Mind Tools resources. As a result, every learner enjoys an integrated and connected experience.

If you want to find out more about Mind Tools’ Corporate resources, click here.

4. Customized Learner Experiences

We work with you to provide resources that focus on the skills and values that matter most to your organization.

Each of our clients works with a dedicated member of our Client Success team to create customized pages that map relevant resources to your key goals and core competencies. This ensures that learners are directed to the resources that will help them to develop the skills and knowledge that are most valued by your organization.

We also create bespoke dashboards for specific departments or teams, and every learner is given a Personal Learning Plan, which they can use to save and store the resources that most interest them.

5. Dedicated Client Success Managers

Your Client Success manager is your “go-to” contact for all things Mind Tools. They’ll work with you from day one to understand your goals, optimize your setup, and provide advice and feedback as your people progress.

They’ll also inform you when new and relevant resources become available. In addition, they’ll ensure that your pages are optimized so your learners always have access to fresh content that’s relevant to their Personal Learning Plan.

What’s more, our Client Success team members work very closely together to share best practice and expertise. This means that you’ll get the added benefit of the team’s shared knowledge – and of our combined experience of engaging 27 million learners each year.

6. On-Demand Analytics

We provide regular reports and insights that help you to monitor how your people are using Mind Tools, and the extent to which they’re using resources targeted at specific corporate goals.

These on-demand analytics can help you to refine your learning strategy, identify opportunities, and understand any potential problems.

As Mind Tools Deputy CEO Ollie Craddock recalls, about an organization whose learners were looking at resources outside of its core organizational goals: “Stress wasn’t one of the target themes for the company, so they weren’t expecting people to focus on those sections. But with the insight from the report, they were able to change their approach and make stress more of a focus in their learning strategies, resulting in positive outcomes for employees and the organization.”

7. Effortless Integration With Your Own Learning Platform

We’ll handle the technical setup, including access options and customization, and take you through a guided implementation process. All of our content is hosted by us, so it’s flexible and easy for us to customize and promote specific skill areas that focus on your organizational goals.

There’s also an optional, expertly developed engagement plan that’s designed to help your people understand how they can use Mind Tools to get the greatest benefit. What’s more, with Mind Tools Corporate you can add your own logo to every page. This means that Mind Tools can be easily integrated with your brand, and is not seen as just another external website.

8. Corporate Access to the Mind Tools App

Our app is easy to use, and it enables your people to access Mind Tools resources whenever they want and wherever they are, creating a totally flexible learning experience.

The app is packed full of resources and features custom pages that have been developed specifically for your organization. Your learners can also use the app to keep track of their own Personal Learning Plan, and to discover new resources relevant to their career while they’re “on the go.”

Want to know more about Mind Tools Corporate? Request a demo or share your thoughts in the Comments section below.

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