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What do Your Customers Really Want?

Have you ever thought about creating a very basic version of your product, so that you can find out what key customers think about it…...

Set Your Idea up for Success

It’s a sobering thought that, according to Scott D. Anthony, less than one percent of ideas launched by big companies have any real impact...

Why it Pays to be a Hedgehog in Business

If you could choose to be a fox or a hedgehog, which would you rather be? Many people would choose to be a fox, because hedgehogs are quiet ...

Gamify Your Organization

Gamification uses game thinking to encourage team members to meet their goals or accomplish specific tasks. Many organizations now use it to...

Get Lean to Innovate!

For every wildly successful new company or product, there are hundreds more that simply fade away. Why is the failure rate so high? Accordin...

Make Your Organization Agile

Some years ago, I worked for a multinational that struggled to move fast. While our competitors responded quickly to changing markets and em...

Inspire Your People!

Mission and vision statements are concise, inspiring statements that clearly communicate the direction and values of an organization. In our...

Bringing Your Brand to Life

Brands like Zappos®, Amazon® and Apple® are household names. As such, they enjoy the kind of exposure, respect, and recognition that othe...