5 reasons to expense Mind Tools Learn more
Mind Tools annual discount
20% off your first year of Mind Tools
Don’t be bound by training course schedules. Our on-demand e-learning resources let you learn at your own pace, fitting seamlessly into your busy workday. Join today and save with our limited time offer!
Get 20% off
Mind Tools explore annual discount
20% off your first year of Mind Tools
Don’t be bound by training course schedules. Our on-demand e-learning resources let you learn at your own pace, fitting seamlessly into your busy workday. Join today and save with our limited time offer!
Get 20% off
MAIN MENU

Sign-up to our newsletter

Subscribing to the Mind Tools newsletter will keep you up-to-date with our latest updates and newest resources.

Close
Working on it...
Successfully subscribed to the newsletter
Sorry, something went wrong
June 2, 2014

Bringing Your Brand to Life

Rachel Salaman

, , ,

Share this post:

What-great-brands-do_80x125Brands like Zappos®, Amazon® and Apple® are household names. As such, they enjoy the kind of exposure, respect, and recognition that other brands only dream about.

So, what do these companies do to stand out from the crowd?

According to Denise Lee Yohn, author of "What Great Brands Do," the world's biggest brands consistently implement seven key principles to turn their companies into household names. These brands are an integral part of the corporate culture, and they drive every decision in the company.

One of the author’s seven principles highlights how a great brand can sell more than just products and services – it can also sell an experience. This audio clip, from our Book Insight into "What Great Brands Do", explains how Nike® used this strategy with great success in its “Just Do It” ad campaign.

 

Listen to the full Book Insight in the Mind Tools Club ¦ Install Flash Player.

 

"What Great Brands Do" is full of tools and principles you can start using right away to build and strengthen your brand's identity. If you'd like to learn how to follow in the footsteps of the world's most recognized companies, check out this Book Insight.

Question: What do you do to strengthen your brand's identity? Join the discussion below!

Share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

Last chance to save on Annual and 3-Year memberships

Don’t be bound by training course schedules. Our on-demand e-learning resources let you learn at your own pace, fitting seamlessly into your busy workday. Don't miss out on 20% off your first year of Mind Tools. Ends March 31.
Get 20% off

You may also like...

November 16, 2023

Digging Into Conflict: How to "Play Nice" at Work

"It leads to what the author calls “assertive play” – not brick-on-skull assertive, but self-confident engagement, where people know they have things to contribute, and stake their claim."- Jonathan Hancock

, ,

October 26, 2023

The Centennial Mindset: My Expert Interview With Alex Hill

“Centennial” organizations deliver benefits for communities and society as a whole, as well as for themselves.

,

October 11, 2023

Accepting Praise – How to Own Your Achievements

There's a lot of advice on giving praise, but how can we accept it gracefully? Mind Tools' Assistant Content Editor, Alice Gledhill, explores why accepting praise can be so difficult.

, ,

© Mind Tools Ltd 2024. All rights reserved. "Mind Tools" is a registered trademark of Mind Tools Ltd.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram