Innovation as Usual

Expert Interview With Thomas Wedell-Wedellsborg (32 minutes)

Thomas Wedell-Wedellsborg is a lecturer at the IESE Business School in New York, and co-author of the book, "Innovation as Usual: How to Help Your People Bring Great Ideas to Life."

In this 32-minute interview with Mind Tools' Rachel Salaman, he explains that everyone has the ability to innovate, and he outlines "five plus one keystone behaviors of innovation" that you can use to encourage innovation in your organization.

During this discussion, you'll learn:

• The importance of being creative, while delivering results at the same time.
• Why innovation should become the norm within organizations.
• Why leaders should be "innovation architects," rather than innovators themselves.
• About six behaviors that you can encourage within your organization to improve innovation.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.

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