How to Get People to do Stuff

Expert Interview With Susan Weinschenk (31 minutes)

Susan Weinschenk is author of the book, "How to Get People to do Stuff: Master the Art and Science of Persuasion and Motivation."

In this 31-minute interview with Mind Tools' Rachel Salaman, she outlines what it takes to motivate and inspire people by using knowledge of seven "drives" of persuasion.

During this discussion, you'll learn:

• How you can use these seven "drives" to motivate people.
• The importance of encouraging people to do "good" things that are in their own interests, and that they're excited about.
• How you can use rewards and feedback as encouragement.
• How using competition isn't always a good way to motivate people.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.

Mind Tools members, click here.

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