Real Influence

Expert Interview With Mark Goulston (32 minutes)

Dr Mark Goulston, along with John Ullmen, is author of the book, "Real Influence: Persuade Without Pushing and Gain Without Giving In."

In this 32-minute interview with Mind Tools' Rachel Salaman, he explains why influence is more important than persuasion in today's business world. He describes four levels of listening, how to avoid some "human nature traps," and how heartfelt gratitude can help build lasting influence.

During this discussion, you'll learn:

• How influencing people can be much more effective than persuading them.
• The importance of fully understanding another person's point of view.
• To understand and avoid the "human nature traps" that are hard wired into us.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.

Mind Tools members, click here.

Access this interview and all of Mind Tools' career-boosting resources

Join now for just $1, first month

"When I started using Mind Tools, I was not in a supervisory position. Now I am. Along with that came a 12% increase in salary."
– Pat Degan, Houston, USA

Join the Mind Tools Club

The Mind Tools Club gives you many more resources than you get here on the basic Mind Tools site, including these 4 free workbooks.

You'll find training, help and ideas to boost your career.

Find out what you get

Where to go from here: