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To Sell is Human

Expert Interview With Daniel Pink (32 minutes)

Daniel Pink is the best-selling author of the book, "To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others."

In this 32-minute interview with Mind Tools' Rachel Salaman, he explains his idea that everyone is a salesperson, and that we all spend time persuading, convincing, and influencing other people.

During this discussion, you'll learn:

How to persuade people by using "non sales selling."
How anyone can "sell," regardless of whether they're an introvert, extrovert, or ambovert.
How Daniel Pink has adapted the traditional ABC of sales to stand for "attunement," buoyancy," and "clarity," and how you can use this acronym to improve your selling.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.