The Essential Advantage

Expert Interview With Cesare Mainardi (30 minutes)

In this interview, the author of "The Essential Advantage," Cesare Mainardi, tells us why he believes coherence is the key to a winning corporate strategy.

During this interview, you'll discover:

• Why putting core capabilities at the centre of strategy has helped companies such as Apple, Wal-Mart, and Kimberly Clark gain a competitive edge.
• The problems with many organizational strategies, and how you can avoid making common mistakes.
• How to add value in your market.
• How to introduce a coherent capability driven strategy into your organization.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.

Mind Tools members, click here.

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