Training and Development Managers!
Looking for content for your learning program or portal?
Get 1000+ management and soft skills training resources from Mind Tools Corporate.
Find out more

The Essential Advantage 
Expert Interview With Cesare Mainardi (30 minutes)
In this interview, the author of "The Essential Advantage," Cesare Mainardi, tells us why he believes coherence is the key to a winning corporate strategy.
During this interview, you'll discover:
- Why putting core capabilities at the centre of strategy has helped companies such as Apple, Wal-Mart, and Kimberly Clark gain a competitive edge.
- The problems with many organizational strategies, and how you can avoid making common mistakes.
- How to add value in your market.
- How to introduce a coherent capability driven strategy into your organization.
Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.
Mind Tools members, click here.
Join the Mind Tools Club
Get training, help and ideas to boost your career: the Mind Tools Club gives you much, much more than you get here on the basic Mind Tools site.
And if you join before midnight on May 9th, we'll also give you a FREE copy of our Future-Proof Your Career workbook.
Find out what you get
Where to go from here:
Free newsletter
Join Mind Tools 

1 Day to Go!
Get Our Future-Proof Your Career Workbook FREE
Join the Mind Tools Club before midnight, May 9th, and get our Future-Proof Your Career workbook
(worth US$19.99)
for FREE.
Join for just US$1
Get the Free
Mind Tools App
Learn on the move with the free Mind Tools iPhone, iPad and Android Apps. Short bursts of business training ideal for busy people.
Get the Mind Tools App
What Bugs You?
- Let us know about anything wrong, or anything you don't like about this site, and you could win a US$50 Amazon voucher!
Click here