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The Apple Experience 
Expert Interview With Carmine Gallo (31 minutes)
In this interview, Rachel Salaman interviews Carmine Gallo, author of "The Apple Experience."
During this interview, he:
- Explains what's behind Apple's great customer loyalty.
- Highlights techniques that can help you build customer loyalty in any industry.
- Talks about how you can build loyalty by getting inspiration in unlikely places.
Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.
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