Find Your Next

Expert Interview With Andrea Kates (32 minutes)

In this interview, the author of "Find Your Next," Andrea Kates, tells us how we can gain a competitive edge by adapting what works well in other industries.

During this interview, we explore:

• Her blueprint for mapping your "business genome," so that you can look for useful parallels in unexpected places.
• The four steps that you can take to map out your business's "DNA."
• How two very different companies used the business genome approach to uncover new opportunities.
• How we can all use this approach to gain a competitive edge in our industries.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.

Mind Tools members, click here.

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