The Ikea Edge

Expert Interview With Anders Dahlvig (29 minutes)

Join Mind Tools' Rachel Salaman as she interviews former CEO of Ikea, and author of "The Ikea Edge," Anders Dahlvig.

During this interview, he tells us:

• How large companies can make a significant contribution to society.
• Why contributing to society can help build your company's reputation, and motivate your people.
• How to create a strong corporate culture.
• How to strike a balance between profits and meeting customer needs.
• His key steps to successful leadership.

Mind Tools Club Expert Interviews are in-depth interviews with world experts in key areas of management and personal development. They're available as podcast interviews on your PC or iPod/MP3 player, and as transcripts.

Mind Tools members, click here.

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