Value Disciplines Model

Basing Strategy on Value

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If your team or organization is providing a service or product, you have to deliver "value" to your customers to be successful.

However, value will mean different things to different customers. For example, imagine that you're buying a new cell phone - for you, value might be a no frills model at a good price. To someone else, value may mean having a lot of interesting functions, albeit at a slightly higher price.

While it's possible to provide value in many different ways, organizations tend to choose to concentrate on delivering value in certain areas - after all, it's unlikely that you can please everyone all of the time. Therefore, you need to choose the best way to deliver value to your clients.

One way to do this is by using the Value Disciplines Model. This model describes three "value disciplines" that you can develop to give great value to your customers in different ways.

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