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Focus groups generate detailed market feedback through discussion.
© iStockphoto/scanrail
Whatever sector you work in, you need to seek out customer feedback, so that you can develop products and services that fully meet people's needs.
Focus groups help you gather this feedback cost effectively. They can also give you a much deeper insight into customer thinking than can be gathered from questionnaires and surveys.
However, you can waste a lot of time and effort if you don't plan focus groups carefully.
In this article, we'll look at how you can set up and run an effective focus group.
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Find out moreRodgers Marketing Research (1991) 'Money not the only motivation for respondent,' Marketing News, Volume 25, No. 11. (Available here.) [Accessed 14 July 2013.]
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