Using Twitter for Work

Using Social Media Effectively

Using Twitter for Work

Twitter can help you with professional development.

© Twitter

When some people hear the word "Twitter," they automatically think of wasting time. After all, how can you have time for work when you're updating your followers about what you had for lunch, or the gossip from your 2 p.m. staff meeting?

It's true that Twitter can be a distraction  . But it can also be an important resource for both personal and organizational growth. And knowing how to use Twitter effectively, and the common mistakes to avoid, is vital to getting the best from the service.

In this article, we'll review how to use Twitter to grow your career and benefit your organization. We'll also look at the basics of Twitter.

What is Twitter?

Twitter is a social networking site that allows users to connect with each other and send short messages, or "tweets," about what they're doing or thinking.

Your "followers" see your tweets in a rolling feed, called a timeline, when they log into the service.

Tweets can be trivial – we've all heard the "what someone ate for breakfast" example – or they can be significant and valuable, for example, when they highlight key news, or articles written by thought-leaders in your industry. It's up to you to choose the type of information you follow!

Twitter Definitions

Here are some useful definitions for new Twitter users:

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