Porter's Four Corners Model

Predicting Competitor Behavior

Use Porter's Four Corners Model to predict how your competitors will behave.

© iStockphoto/wragg

How does your organization shape its strategy, and how does it react to changing market conditions?

Many factors influence the moves that your organization makes, including customer expectations, financial goals, corporate culture and values, people's skill and ability levels, and even assumptions about strengths and weaknesses.

The same is true of your competitors. When it comes to predicting how they will behave in the future, it's important to look at all of the factors that could influence their decisions.

In this article we'll look at Porter's Four Corners Model, a framework that you can use to analyze your competitors and predict their future behavior.

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