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Expectancy Theory

Motivate Your Team by Linking Effort with Outcome

How much are you motivated by your expectations?

If you expect to be promoted by following company policy "to the letter," how likely are you to interpret policy your own way and apply it differently to each situation? If, on the other hand, your boss is unlikely to notice how closely you stick to company policy, how motivated will you be to stick to it?

If people expect a positive and desirable outcome, they'll usually work hard to perform at the level expected of them.

If we trust this relationship between expectation and outcome, then motivating people should come down to three things:

1. Effort – encouraging the belief that making more effort will improve performance.
   
2. Performance – encouraging the belief that a high level of performance will bring a good reward.
   
3. Outcome – making sure that the reward is attractive.

When these variables are high, we expect motivation to be high: The formula is quite simple. The tricky part is creating – and maintaining – a strong link between high effort and high performance.

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