Sirota Three-Factor Theory

Keeping Employees Enthusiastic

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High enthusiasm at work usually means eagerness, and a willingness to work hard. So have you seen people begin new jobs with lots of enthusiasm, ready to start contributing, but then watched as they've steadily lost that motivation?

Unfortunately, this is common. And it can lead to serious problems for managers, as they struggle to motivate frustrated, indifferent, uncooperative, and unproductive team members. Close supervision, motivational speeches, reward programs, progressive discipline, and department transfers – these are all part of the manager's toolbox. However, these strategies are often not effective.

Dr David Sirota, an organizational researcher and consultant, conducted research into ways of motivating employees. His work was based on surveys from over four million workers around the world – as well as focus groups, interviews, case studies, and informal observations. Most prominently laid out in his 2005 book, The Enthusiastic Employee, he concluded that the way to enthuse workers is to give them what they want.

Sirota's Three-Factor Theory of Human Motivation in the Workplace is based on three fundamental principles:

1. The organization's goals are not in conflict with the workers' goals.
2. Workers have basic needs that organizations should try to meet.
3. Staff enthusiasm is a source of competitive advantage.

The three factors, which together build enthusiasm, are as follows:

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