Accounting for Time

Making Best Use of a Precious Resource


How are you using timesheet data?

© iStockphoto/craftvision

However compensation is calculated in your organization, people's time costs money. That's why employers need to know that their people are at work for the right hours. It's also why, in many cases, they need to know what their people are working on when they're there.

That's why factory and shop staff have to clock in and out, why lawyers and management consultants fill in timesheets, and why project managers running multiple projects allocate the proportion of their time spent on each project to different project codes.

Without an appropriate time recording system in place, you have no way of billing for hours worked, you have no way of improving the accuracy of fixed price quotations, and you can't tell which projects are profitable, and which ones you should never rerun again.

In this article we'll look in detail at the benefits of accounting for time, we'll discuss the various approaches to time recording that organizations can use, and finally we'll show you what you need to consider when deciding what type of time recording is right for you.

Why Record Time?

For Payroll

In its most basic form, workers track the time they spend at work by using a time card to "clock in" on a machine. The machine records the hours worked, and the information is sent to payroll for processing.

Clocking in is generally used in factory, retail and other environments where there is traditionally a certain mistrust of "shop floor" staff: it implies that they can't be trusted to arrive on time and work a full shift. On the other hand, the practice can protect both employees and their supervisors: by clocking in, an employee can be confident that they won't be falsely accused of late-coming, and they also know that the system will immediately pick up on any overtime payments they're due. Meanwhile, supervisors are freed from "roll call" duties, and can focus on more value-added work.

For Invoicing

Law firms, accountants, consultancies, and other professional services firms   (whose principle activity is to "sell time") need their staff to track and account for time accurately, so that they can invoice their clients correctly.

To Identify Productivity

Professional services firms also want their people to maximize the amount of time they devote to generating revenue, while minimizing the amount of time spent on administrative duties. By tracking time, they record how productive each person is by measuring the proportion of each day that he or she spends on chargeable work.

Another aspect of this relates to when work is sold to the client at a fixed price: if the consultant or lawyer doing the piece of work can do it faster (at the same quality) than a colleague who is on the same salary, they'll obviously be able to move on to the next project sooner, and earn more fee revenue for their firm. Again, time recording reveals people's productivity levels.

Finally, recording the time spent on fixed price work allows the firm to analyze how accurate their estimating process is. If it turns out that work is regularly taking longer than expected, even when highly efficient people are doing it, this obviously eats into profits. On the other hand, if the reverse is true, businesses may lose work because their bids are uncompetitive.

To Understand Internal Costs

Even when work is not being charged out to clients, organizations need to know what different activities cost. This applies both to project-based work, and to "business as usual" activities such as accounts processing.

Time recording in these cases helps organizations identify what proportion of their costs are overheads and what proportion operational, and how this changes over time. They can calculate the full cost of a marketing campaign. Or they can assess whether a non-strategic function such as payroll might cost-effectively be outsourced.

By collecting this type of information, you're also in a better position to plan future projects. Using time-tracking data gives you a more accurate picture of how efficiently your team will perform a set of tasks.

Finally, time tracking allows you to identify trends. You can see what categories of work are being done more or less. Ultimately, the more information you gather about your organization, the better you're able to understand and manage your business.

Types of Timekeeping Systems

Do You Need a Timekeeping System?

Some organizations have no choice but to use a timekeeping system. If you charge time to different clients or different projects, then you must keep track of the hours you spend. Clients often want to know that you have a reliable system in place, so that you can bill them fairly.

For organizations that have a choice, it's important for the benefits of timekeeping to outweigh the costs. Keeping track of workers and checking on what they're doing every minute of the day is not reason enough to establish a timekeeping system. If you're tracking time because of a lack of trust, then there are probably much larger issues to address.

Timekeeping systems can be expensive. There may be an up-front cost of purchasing equipment and software, and there's also the cost associated with taking time to track your time. It's therefore important to conduct a proper cost/benefit analysis   to determine whether you need a timekeeping system.

Even the simplest spreadsheet solutions take time for workers to complete on a regular basis. If you ask workers to track how they spend their time, make sure that information is used in some meaningful way. Before you ask workers to track their time, make sure that you know why you want to track it, how you'll use the information, and whether the analysis will lead to changes and improvements.

Key Points

In many organizations, people's time is the most costly resource. It is therefore often essential to monitor the use of time within your organization. By doing this, you can see how and where time is being spent, and you can identify trends in its use. From there, you can improve productivity, profitability, and customer service.

There are many timekeeping options available, from simple manual time sheets to sophisticated software solutions. Each has its benefits and associated costs. Before implementing a timekeeping system, analyze the costs versus the benefits to determine what's best for your organization.

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