Blindspot Analysis

Avoiding Common "Fatal Flaws" in Decision Making

Blindspot Analysis

Avoiding decision making blindspots.

© iStockphoto

Why is it that so many carefully researched decisions go wrong?

One reason is that the decision-maker failed to consider key factors – with often disastrous consequences.

We often say things like, "I've got a bit of a blindspot when it comes to Anna's designs," acknowledging that there's an area of our decision-making where we're not quite as rigorous as we'd like to be.

However, even if we're aware of one personal blindspot, we may not realize how many others we have.

But how can we identify this sporadic failure in our decision making, given that it is, by nature, "hidden" in a blindspot?

The answer is to use Blindspot Analysis. This technique leads you through a systematic audit of your decision making. One way of doing this is to check your decision-making against a list of common blindspots. One such list was first drawn up by Michael Porter in his 1980 book "Competitive Strategy," and further developed by Gilad, Gordon and Sudit in their 1993 article "Identifying Gaps and Blindspots in Competitive Intelligence."

Note:

Blindspot Analysis isn't a decision making tool in itself. Rather, it is a safety net that you can use to check the quality of your decisions.

Common Types of Blindspot

The original work on categorizing blindspots focused on blindspots in strategy formulation. However, many of the blindspots that are found in strategic decision-making can occur in other types of decision-making, and this is what we focus on here:

... for the complete article:

Mind Tools Club members, click here.

Join the Mind Tools Club to finish this article AND get 1,000 more resources

Join now for just $1, first month

"When I started using Mind Tools, I was not in a supervisory position. Now I am. Along with that came a 12% increase in salary." – Pat Degan, Houston, USA
Add this article to My Learning Plan

Where to go from here:

Join the Mind Tools Club

Click to join Mind Tools
Printer-friendly version
Return to the top of the page

Create a Login to Save Your Learning Plan

This ensures that you don’t lose your plan.


Connect with…

Or create a Mind Tools login. Existing user? Log in here.
Log in with your existing Mind Tools details
Lost Username or Password
You are now logged in…

Lost username or password?

Please enter your username or email address and we'll send you a reminder.

Thank You!

Your log in details have been sent to the email account you registered with. Please check your email to reset your login details.

Create a Mind Tools Login
Your plan has been created.

While you're here, subscribe to our FREE newsletter?

Learn a new career skill every week, and get our Personal Development Plan workbook (worth $19.99) when you subscribe.


Thank You!

Please check your Inbox, and click on the link in the email from us. We can then send you the newsletter.