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Blindspot Analysis

Avoiding Common "Fatal Flaws" in Decision Making

Why is it that so many carefully researched decisions go wrong? One reason is that the decision-maker failed to consider key factors – with often disastrous consequences.

We often say things like, "I've got a bit of a blindspot when it comes to Anna's designs", acknowledging that there's an area of our decision-making where we're not quite as rigorous as we'd like to be. However, even if we're aware of one personal blindspot, we may not realize how many others we have.

But how can we identify this sporadic failure in our decision making, given that it is, by nature, "hidden" in a blindspot?

The answer is to use Blind Spot Analysis. This technique leads you through a systematic audit of your decision making. One way of doing this is to check your decision-making against a list of common blindspots. One such list was first drawn up by Michael Porter in his 1980 book "Competitive Strategy", and further developed by Gilad, Gordon and Sudit in their 1993 article "Identifying Gaps and Blindspots in Competitive Intelligence".

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