Maslow’s Hierarchy of Needs

Building a Happier, More Satisfied Team

Maslow's Hierarchy of Needs

Meet people's needs at each level in turn.

© iStockphoto/JillKyle

Good leaders recognize that if they're to build productive and highly successful teams, they need to understand and look after the needs and well-being of team members.

This is a fundamental part of the "emotional contract" between leaders and their teams: When followers know they're being looked after by their leader, they'll usually give their best in return.

Maslow's Hierarchy of Needs is a popular way of thinking about people's needs.

Published by psychologist Abraham Maslow in his 1943 article, "A Theory of Human Motivation," this theory contends that as humans strive to meet our most basic needs, we also seek to satisfy a higher set of needs.

Maslow presents this set of needs as a hierarchy, consisting of:

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