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Mission Statements & Vision Statements
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Tip: |
First we look at creating mission statements. Then we create vision statements.
Tip: |
Example:
Take the example of a produce store whose winning idea is “farm
freshness”. The owner identifies two keys measures of her
success: freshness and customer satisfaction. She creates her
mission statement – which is the action goal that combines
the winning idea and measures of success.
The mission statement of Farm Fresh Produce is:
“To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction.”
Once you’ve created your mission statement, move on to create your vision statement:
Using the example mission statement developed for Farm Fresh Produce, the owner examines what she, her customers and her employees value about her mission.
The four most important things she identifies are: freshness, healthiness, tastiness and “local-ness” of the produce. Here’s the Vision Statement she creates and shares with employees, customers and farmers alike:
“We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in under 24 hours.”
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