A Simple Process for Creative Thinking

DO IT Creative Thinking

Use DO IT to show off your creative talents.

© iStockphoto/sugar0607

How many times have you got stuck trying to find a creative solution to a problem? It's not always easy to come up with good ideas, and you can fall into many thinking traps along the way.

For instance, you might assume that your first idea is the best one, without having explored alternatives. Or you might generate so many potential solutions that you don't know which one to implement.

This is when it helps to use a problem-solving framework to guide you. In this article, we'll look at "DO IT" – a simple process that you can use to strengthen your creative thinking, and come up with better ideas.

About the Model

Robert Olson developed the DO IT model and published it in his 1986 book, "The Art of Creative Thinking."

It's a simple but effective process that spurs innovative thinking and helps you overcome habits that can limit creativity.

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