By Liz Cook and the Mind Tools Team
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Reversal

Improving Products and Services

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Marchcattle

Improve your product or service by using the reversal technique.

Reversal is a good tool for improving a product or a service. To use it, ask the opposite of the question you want to ask, and apply the results.

Example

Imagine that you want to improve the response of a service center. Using Reversal you would ask...

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