Working with the Media

How to Make a Good Impression

Preparation is key.

© iStockphoto/dlewis33

Imagine you're asked to give a television interview about your company's new 'green' initiatives.

Does the thought make you nervous?

What if you say the wrong thing?

What if you have no idea how to answer a question?

Or, what if your boss tells you to write a press release, and send it to local media outlets? How do you craft a compelling story or statement that journalists will actually want to write about?

Many people may feel daunted about working with the media. If you've never done an interview, or written a press release, you may feel as though you want to avoid putting yourself in the spotlight.

The right kind of media exposure can help your organization, and at some point, you may be put forward as a spokesperson, especially if you're an expert in your field.

If you work for a large company, you might have a communications department to help you write the press release or coach you through the interview process. If you're part of a smaller company, however, there may be no one to offer advice. If so, this article is for you.

Read on to discover the basics of writing a press release, and preparing for an interview.

Writing a Press Release

Many companies issue press releases all the time. A press release is simply a structured 'announcement' about something that's happening in your organization. It's a way to gain exposure for your company – but only if it's a story that's interesting enough to publish.

Press releases usually follow a specific format, so use these guidelines to create a successful one:

... for the complete article:

Mind Tools Club members, click here.

Join the Mind Tools Club to finish this article AND get 1,000 more resources

Join now for just $1, first month

"When I started using Mind Tools, I was not in a supervisory position. Now I am. Along with that came a 12% increase in salary." – Pat Degan, Houston, USA
Add this article to My Learning Plan

Where to go from here:

Join the Mind Tools Club

Click to join Mind Tools
Printer-friendly version
Return to the top of the page

Create a Login to Save Your Learning Plan

This ensures that you don’t lose your plan.


Connect with…

Or create a Mind Tools login. Existing user? Log in here.
Log in with your existing Mind Tools details
Lost Username or Password
You are now logged in…

Lost username or password?

Please enter your username or email address and we'll send you a reminder.

Thank You!

Your log in details have been sent to the email account you registered with. Please check your email to reset your login details.

Create a Mind Tools Login
Your plan has been created.

While you're here, subscribe to our FREE newsletter?

Learn a new career skill every week, and get our Personal Development Plan workbook (worth $19.99) when you subscribe.


Thank You!

Please check your Inbox, and click on the link in the email from us. We can then send you the newsletter.