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Find out how to measure the size of your market.
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Imagine that you've just spent three years building a fantastic business – your product is great, your website is cutting edge, your people are well-trained and enthusiastic, and your customers love what you do.
The problem is that you're running at a loss – there simply aren't enough customers in the market to support the business.
This is a heartbreaking, and very common, position to be in. It's why many professional entrepreneurs and investors conduct "market sizing" exercises before they invest in a new business, as part of the business planning that they do.
In this article, we'll look at how you can analyze your market size, and how you can use this data to make informed strategic decisions.
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