Managing in Brazil

Working in an Emerging Economy

Brazilian Flag

What challenges will you face managing and working in Brazil?

© iStockphoto/RonTech2000

When you think of Brazil, what comes to mind?

Maybe you picture the Amazon rain forest, bursting with colorful birds and vibrant flowers, or the country's excellent climate. Or you might think of the vibrant and energetic cities of Rio de Janeiro or São Paulo.

If you're doing business in Brazil or if you've been put in charge of managing a Brazilian team, you're probably excited about the opportunity. Brazil is an exotic, diverse country, and there's a lot to learn before you take your next step!

In this article, we'll examine what you need to know to live, work, and manage in Brazil.


Brazil is a very diverse country, and the guidelines below are intended only as general advice. As such, it's important to keep an open mind and use your best judgment, depending on your situation and the individuals you are working with.

Brazilian Culture

Brazil is the fifth-largest country in the world, with a population of 205.7 million people. It's also one of the world's biggest democracies. The country is considered a "rising star" in the global economy because of its growth in recent years. The country has also gained respect recently, due to its efforts to lift millions of people out of poverty and reduce social inequality.

Brazil borders many other countries.

The official language of Brazil is Brazilian Portuguese. Some people in larger cities speak English, but it's not that common. So it's worth learning at least some key phrases before you arrive.

The primary religion of Brazil, practiced by almost 74 percent of the population, is Roman Catholicism. The influence of religion is evident with the number of national holidays, which we'll discuss later in this article.

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