The Innovation Circle

A Process for Introducing New Products and Services

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When you're innovating, it's easy to charge ahead enthusiastically, only to discover later that you could have been more successful if you had taken a more measured approach.

The Innovation Circle is a useful step-by-step model that defines the major steps that happen during the creation and deployment of a successful innovation (which can be a new service, product, or process). As such, it serves as a reminder of some of the things that you should do along the way to make sure your innovation is a success.

In this article, we'll look at the Innovation Circle, and we'll see how you can use it when developing and implementing a new product, service, or process. We'll also review some of the tools and resources that you can use at each stage.

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