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How can you make your customers happier?
© iStockphoto/kaantanman
Think of the last time that you stood in a long line in a store, or struggled to reach the right department in a call center. How did it make you feel?
Chances are, you felt frustrated. But you may also have felt that the company didn't value you as a customer.
Experiences like these can cause you to take your custom elsewhere. In time, if other customers do the same, the company's future will be in jeopardy.
Now think what happens when you have a positive customer service experience. You're happy, your needs are met, you're likely to return to the company in future, and you may even recommend it to your friends.
The organization has benefited directly, too. The money that you spent, along with that of other satisfied customers, will have helped it invest in new products and services for the future.
In this article, we'll look at how you and your team can build and maintain good customer relationships...
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