The Business Motivation Model

Preparing a Resilient Business Plan


The Business Motivation Model

Identify the "how, what, and why" of your business plan.

© iStockphoto/DNY59

Have you ever had to develop a business plan for your organization or for a new business?

If you have, then you know how difficult it can be to get it right. There are many different elements to consider, and it can be easy to overlook factors that may have a positive or negative effect on your success.

This is where it can be helpful to use the Business Motivation Model. This tool offers a practical way of sense-checking and optimizing your plan. By using it, you can develop a resilient business plan - one where you've explored the impact of internal and external influencers, and have adjusted the plan appropriately.

In this article, we'll look at what the Business Motivation Model is, and we'll explore how you can use it to improve business planning.

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References


The Business Rules Group (2010), 'The Business Motivation Model: Business Governance in a Volatile World,' Release 1.4.

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