Building Trust Inside Your Team

Creating a Strong, Cohesive Group

Team holding hands.

Build trust between team members.

© iStockphoto/skynesher

You may be deceived if you trust too much, but you will live in torment if you don't trust enough. – Frank Crane, American minister and author

Have you ever managed people who didn't trust one another? If you have, then you'll know how challenging and draining this can be.

A team without trust isn't really a team: it's just a group of individuals, working together, often making disappointing progress. They may not share information, they might battle over rights and responsibilities, and they may not cooperate with one another. It doesn't matter how capable or talented your people are, they may never reach their full potential if trust isn't present.

However, when trust is in place, each individual in the team becomes stronger, because he or she is part of an effective, cohesive group. When people trust one another, the group can achieve truly meaningful goals.

So how can you, as a leader, help your team build the trust that it needs to flourish? In this article we'll look at the issue of trust within teams, why it's important, and what you can do to build it.

The Importance of Trust

One definition describes trust as a "reliance on the character, ability, strength, or truth of someone or something."

Think about that definition for a moment. Trust means that you rely on someone else to do the right thing. You believe in the person's integrity and strength, to the extent that you're able to put yourself on the line, at some risk to yourself.

Trust is essential to an effective team, because it provides a sense of safety. When your team members feel safe with each other, they feel comfortable to open up, take appropriate risks, and expose vulnerabilities.

Without trust there's less innovation, collaboration, creative thinking, and productivity, and people spend their time protecting themselves and their interests – this is time that should be spent helping the group attain its goals.

Trust is also essential for knowledge sharing. A study published in the "Journal of Knowledge Management" found that trust was a key element in a team's knowledge acquisition. Put simply, if your team members trust one another, they're far more likely to share knowledge, and communicate openly.

Strategies for Building Trust

As a leader, what can you do to create a culture of trust within your team?

1. Lead by Example

If you want to build trust within your team, then lead by example  , and show your people that you trust others. This means trusting your team, your colleagues, and your boss. Never forget that your team members are always watching and taking cues from you – take the opportunity to show them what trust in others really looks like.

2. Communicate Openly

Open communication is essential for building trust. You need to get everyone on your team talking to one another in an honest, meaningful way, and you can use several strategies to accomplish this.

First, create a team charter   to define the purpose of the team, as well as each person's role. Present this charter at the first team meeting, and encourage each team member to ask questions, and discuss his or her expectations.

Next, consider organizing team building exercises  . When chosen carefully and planned well, these exercises can help "break the ice" and encourage people to open up and start communicating.


It's useful to help your people understand that other people's approaches and insights can be as valid as their own. This is where psychometric instruments such as Myers-Briggs Personality Testing   and the Margerison-McCann Team Management Profile   can help people understand and appreciate those that they work with, even when these people have quite different approaches.

Meet regularly, so that all team members have a chance to talk about their progress, and discuss any problems that they're experiencing. This time spent face-to-face is an important part of getting to know each other. It also creates opportunities for team members to talk, and to help one another solve problems.

Make sure that you "walk the talk" here: whenever you have important or relevant information to share, do so immediately. Demonstrate that open communication is important to you by consistently sharing with the group. The more you share with your team members, and thereby prove that you have no hidden agenda, the more comfortable they'll feel trusting you and each other.

3. Know Each Other Personally

One way to build trust is to encourage your team members to see their colleagues as people. Think about creating situations that help them share personal stories, and bond.

Do this by asking sensitively about their family, or about their hobbies. Start by sharing some personal information about yourself, and then ask someone else about a hobby, or a musical interest.

Another way to get the team acquainted, and to form stronger bonds, is to socialize after work   or at lunch.

For example, you could set aside time each week for informal group discussions. Consider asking team members to put forward suggestions on topics you could all cover. To start with, you could start a discussion around values  . Share some of your own values, and encourage others to share theirs. Values are important to most people, and starting a conversation that allows people to share them highlights your team's humanity.


Use your own best judgment when asking team members or colleagues personal questions – don't invade their privacy!

4. Don't Place Blame

When people work together, honest mistakes and disappointments happen, and it's easy to blame someone who causes these. However, when everyone starts pointing fingers, an unpleasant atmosphere can quickly develop. This lowers morale, undermines trust, and is ultimately unproductive.

Instead, encourage everyone in your group to think about the mistake in a constructive way. What can you all do to fix what happened, and move forward together? And how can you make sure that this mistake doesn't happen again?

5. Discourage Cliques

Sometimes, cliques can form within a team, often between team members who share common interests or work tasks. However, these groups can – even inadvertently – make others feel isolated. They can also undermine trust between group members.

Start an open discussion about this with your team members, and see what they think about cliques and their effect on other group members. Only by addressing the issue openly can you discourage this damaging behavior.

6. Discuss Trust Issues

If you manage an established team that has trust issues, it's essential to find out how these problems originate, so that you can come up with a strategy for overcoming them.

Consider giving team members a questionnaire to fill out anonymously. Ask them about the level of trust within the group, as well as why they think there's a lack of trust. Once you've read the results, get everyone together to talk about these issues (but make sure that you respect the anonymity of the survey!)

Building Trust Virtually

If you manage a virtual team  , then you might be working with a group of people who have never met face to face, or who have never spoken to one another personally. So, how can you build trust between people who are hundreds – if not thousands – of miles apart?

You can apply some of the advice above when you're working with a virtual team. Schedule a virtual "meet and greet" if it's a new team, to help everyone get to know one another as individuals. Or, create a web page for your team's project, and ask everyone to write a paragraph or two about their personal history and interests.

A team charter is still important for defining the goals and expectations of the team. Make sure that the charter addresses roles, as well as processes for submitting work digitally. Make sure that the charter is as comprehensive as possible, so that people don't feel uncertain or fearful about the work they're doing.

Next, make sure that everyone on the team is aware of other team members' expertise and skills, as well as the value that each individual contributes to the group.

Encourage your team members to treat each other just as they would if they were working face to face. This means that team members should make every effort to be on time for conference calls or web meetings, and that they should let the rest of the team know when they'll be absent, or on vacation.

It's particularly important to follow through on the promises you make, and to set an example for everyone else. Keeping your promises is incredibly important in a virtual team, because your word is often all you can give. Positive follow-through builds trust quickly, and can raise the entire group's tone and expectations.

Key Points

Trust is an essential element in team productivity. Without it, you're unlikely to get anything meaningful done. But with it, teams can accomplish everything they set out to do... and more.

As a leader, it's important that you set an example. Show your team members how critical trust is to you by demonstrating your trust in them, as well as in your colleagues.

Next, make an effort to help everyone get to know each other on a personal level. Encourage conversations on values, family, or hobbies. Last, discourage cliques, if you feel that they're damaging to the group's trust and morale.

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Comments (5)
  • Johnny wrote This week
    I like what you said about communicating openly. I don't think you can build trust without feeling you can communicate openly. In my mind its a positive feedback cycle. The more trust you have the easier it is to communicate openly. The more you communicate openly the easier it is to have trust and teamwork. Thanks for sharing.
  • MichaelP wrote Over a month ago
    irradiative, your point about timing is well taken and I also believe leaders need to find balance. Patrick Lencioni has many valuable lessons to share. Starting with the goal in mind is also important as different teams will succeed at different objectives.
  • iranitev wrote Over a month ago
    I agree that trust is critical, but I was struck by reading a book called the Five Dysfunctions of a Team that it is important for the manager to decide first whether to keep the existing team before starting teambuilding exercises. Otherwise the employees may be cynical and the exercise may be unfair. If one employee is constantly negative and undermining trust within the group, you may need to wait until dealing with that problem first - either by persuading the person to change, or by removing him / her from the team. So the timing is also important.
  • zuni wrote Over a month ago
    With all the change happening in organizations, it should come as no surprise that there is a huge focus on trust today - how to build it and how to maintain high levels of trust.

    The point the article makes about the need for direct, honest and transparent communication is spot on. People need to know that you mean what you say and say what you mean. Consistency is key!

    While working in a telecom, I had the opportunity to see this demonstrated first hand.

    The company was going through a turnaround and revenue in a key area was declining due to technology changes. At the same time, competition became fierce and we were losing customers. The situation called for tough decisions which included restructuring and layoffs - very scary for employees who had been used to a monopoly environment when layoffs were rare.

    During this period the CEO frequently communicated with employees. She did road shows and town halls, conference calls and electronic communications. Her messages were consistent. She explained how the company was doing, where the challenges were and what it would take to move to profitability. She did not try to hide the truth. Employees trusted her to be honest with them. She was true to her word.
  • Midgie wrote Over a month ago
    This is a great article for any manager because Trust is an essential element in team productivity With trust, people will generally go that extra mile and might go 'above and beyond the call of duty' to get a job done! Without trust, productivity and morale is lower.

    Plus, if trust is broken for whatever reason, much effort needs to be made to rebuild and regain trust.

    The article gives lots of ideas on how to build trust which can be used in so many more situations than just the office.

    What experiences have others had with purposely building trust?


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