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The Rhetorical Triangle

Making your writing
credible, appealing and logical

Does your heart sink a little when you are asked to prepare a written document or present information to an audience? If so, you're not alone! Many people struggle with putting their ideas and thoughts on paper and delivering a message. It's a skill that needs to be learned and practiced. And unless you're fresh out of school, your writing skills, in particular, may be a little rusty.

Yet with the increase of email and working with people in remote places, delivering clear and persuasive communication is becoming more and more important. The trend is away from direct, one-on-one communication because people do not have to be face-to-face any more when they work together.

Perhaps the biggest problem with this is that when you write, you often don't get a second chance to make your point in a different way. You get one shot, and if you lose your reader, it is difficult to get them back. This is why you need to pick and choose your words carefully, and present your points in a style, manner and sequence that best suits the message you are sending.

The Rhetorical Triangle is a useful way of formulating your thoughts and presenting your position. And here we look at how you can use it to improve your writing.

Understanding the Tool: Rhetoric

Rhetoric is the ancient art of using language to persuade. When it is used well, your audience easily understands what is being said, without noticing the style of presentation.

By taking the time to understand how rhetorical arguments are structured and presented, you can vastly improve your own writing, and make your points clearly, efficiently and effectively...(Sign in to read more.)

Full text of this article is available to members of the Mind Tools Career Excellence Club. If you're a member, please click here for full text, or sign in below.

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New Articles (Not included in the Mind Tools E-book.)
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Career Excellence Club members

Delivering Great Presentations - Communicating effectively*
AIDA: Attention-Interest-Desire-Action - Inspiring action with your writing
Questioning Techniques - Asking questions effectively
Keep It Simple - Avoiding confusion and complexity*
Chunking - Grouping information so it's more easily understood*
Concept Attainment - Reaching a shared understanding of important ideas*
Jargon Busting - Communicating without creating barriers*
Neuro-Linguistic Programming - Achieving excellence in communication *
Delivering Bad News*

A full list of Mind Tools articles is available here.

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