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Monroe's Motivated Sequence

Perfecting the call to act

Is persuasion a gift? Are some people born with the ability to speak well and "sell" their ideas successfully?

It sure seems that way after you've paid $100 for a "Miracle Slicer" that the salesperson promised would help you slice, dice, shred, chop, mince, and "julienne" like a professional chef – when all you have to show for it are a few bandaged fingers and some strangely shaped vegetables.

Do you ever need to motivate, inspire, or persuade others? Whether you're a salesperson or motivational speaker – or a production manager who's giving a presentation on safety standards – at some point, you'll probably have to move people to action.

While there are certainly those who seem to inspire and deliver memorable speeches effortlessly, the rest of us can learn how to give effective presentations too. Key factors include putting together a strong message and delivering it in ...

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New Articles (Not included in the Mind Tools E-book.)
* Shows articles available in full only to Career Excellence Club Premium members

Delivering Great Presentations - Communicating effectively*
AIDA: Attention-Interest-Desire-Action - Inspiring action with your writing
Questioning Techniques - Asking questions effectively
Keep It Simple - Avoiding confusion and complexity*
Chunking - Grouping information so it's more easily understood*
Concept Attainment - Reaching a shared understanding of important ideas*
Jargon Busting - Communicating without creating barriers*
Neuro-Linguistic Programming - Achieving excellence in communication *
Delivering Bad News*

A full list of Mind Tools articles is available here.

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