Keep It Simple

Avoiding Confusion and Complexity

Simple is usually best.

© iStockphoto

In a complex world, simplicity is important. With so many things competing for people's attention, the more basic you can make something, the better.

Simplicity is why slogans can be so important. When you hear, "Just do it," you think of the Nike brand and all the things that go along with it – Michael Jordan, air, running, high quality, high performance, innovation, and so on. The power of those three little words can be incredible.

When you see several brochures, which one are you more likely to pick up – the brochure with lots of words written in tiny print, or the brochure with a bold background and only a few key words? The more simple the message, the more impact it can have – and the more likely it will be to attract someone's attention.

Details are never in short supply. People typically look for details after something grabs their interest. To get them interested, though, you need to take a simple approach.

When Less is More

It's hard to be simple. There's so much you want to communicate, and you don't want to leave anything out. What people tend to forget is that to effectively communicate something, you need to first...

Access the Full Article

This resource is only available in full within the Mind Tools Club.

Learn More and Join Today

Already a Club member? Log in to finish this article.
Add this article to My Learning Plan

Where to go from here:

Join the Mind Tools Club

Click to join Mind Tools
Printer-friendly version
Return to the top of the page

Your Score
Create a Login to Save Your Learning Plan

This ensures that you don’t lose your plan.

Connect with…

Or create a Mind Tools login. Existing user? Log in here.
Log in with your existing Mind Tools details
Lost Username or Password
You are now logged in…

Lost username or password?

Please enter your username or email address and we'll send you a reminder.

Thank You!

Your log in details have been sent to the email account you registered with. Please check your email to reset your login details.

Create a Mind Tools Login
Your plan has been created.

While you're here, subscribe to our FREE newsletter?

Learn a new career skill every week, and get our Personal Development Plan workbook (worth $19.99) when you subscribe.

Thank You!

Please check your Inbox, and click on the link in the email from us. We can then send you the newsletter.