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"How to Lead" Affiliate Program
How to Lead: Discover the Leader Within You - Program Introduction:
Mind Tools' "How to Lead: Discover the Leader Within You" program teaches the 48 essential skills needed to be an effective, respected leader. It starts by helping readers to evaluate their own leadership style, and learn to use their strengths and manage weaknesses. And it then goes on to teach the four key skill-sets needed to lead effectively: Creation of a robust vision of the future; motivation; execution and team member development.
"How to Lead: Discover the Leader Within You" is a high quality program, developed in partnership with true world experts. More than this, it's a very popular subject, teaching skills that most business people are eager to learn. This makes it a course that you can be proud to promote, and one that has the potential to be very successful for you.
And as we say in our affiliate letter (and subject to your being able to show a serious site or affiliate infrastructure), we will be pleased to provide you with a copy of the course so that you can judge the quality of the course for yourself.
Click here to see the "How to Lead: Discover the Leader Within You" sales page.
Use this links to connect to Mind Tools and to register resulting product sales against your affiliate account:
Where nnnnn above is your affiliate number: Remember to replace the nnnnn with your affiliate number so that we can credit you with the sale.
To recruit sub-affiliates for the How to Lead program, send them to our affiliates page using the link below:
Again, remember to replace nnnnn with your affiliate number.
These links will also be shown in the email you receive from us when you register - this email will contain the full links with your affiliate number filled out.
Hint:
Sometimes these URLs can be quite long, and if you're sending them out by email, they can wrap from one line to the next, breaking the link. Services like NotLong, SnipURL and Qurl can cut the length of the URL down significantly, making it much easier to send out.
NB: Only use these services for short term use (for example in emails or newsletters) - you don't want your affiliate links to break if any of these sites close!
The banners below will help you sell "How to Lead". To download these images, right click on them and click 'Save picture as...'.
Sample Reviews and Text Links:
We also offer the following example reviews and text links to make it as easy as possible to get up and running with the "How to Lead: Discover the Leader Within You" affiliate program. Please tailor these to reflect the 'feel' of your site and your view of the course - this is important given that your competitors may be using the same text.
Good text links normally generate much stronger conversions than banners, so we strongly recommend that you place these on your site. Best of all are reviews of the course, written by yourself, saying what you genuinely think about the course.
How to Lead: Discover the Leader Within You!
Learn the 48 essential skills you need to become an effective and respected leader. Find Out More >>
How To Succeed with Mind Tools' "How to Lead" Program
Text links are the most effective way of making a referral through to the Mind Tools site. This is normally true of any affiliate referral.
While banners are attractive, easy-to-place and look as if they should work, affiliates across the industry are finding that typical click-through rates for banners advertisements have declined substantially from early levels. Visiters now see banners as advertising, and have trained themselves to ignore them: Think of the way that you actually read web pages - you are not unusual in "tuning banners out".
By contrast, text links can achieve much higher click-through rates. For example, typical text links on the Mind Tools site average click-through rates of around 2.5%, although our most effective text links yield up to 9.9% click-through. Compared with this, even our most elegant banners yield a much lower click-through.
The best text links are personal recommendations from you, saying how good you think our products are. We have gone to great lengths to ensure the quality of our products. We hire top designers for our graphics and work with world experts in each subject, who guide the creation of our products and assure their quality. We do everything that can be done to provide the best possible solution to our readers' needs. We do all of this so that you can recommend our products with complete confidence and integrity.
An example text link that we use for our Stress Management Masterclass program is:
In this new Mind Tools course, you’ll learn how to tackle the deep structural problems that cause stress in your working life. As well as introducing you to relaxation techniques, its unique approach shows you how to win control of your job and career, build positive relationships with powerful people and co-workers and thrive under intense pressure.
This works for us because people already know the Mind Tools brand once they reach the site - a similar link for you could be, for example, a review of our material. Even better, work information on our products into the text of your articles: That way you know your readers will see it.
We include banners, graphics and text links above. Please remember that good, honest, sincere text links will get a much higher click-through. Please also remember the Overture research that shows that "hype" turns off more people than it wins over.
Beyond this, earning good affiliate commissions is down to your skill as an affiliate.
If you are new to affiliate marketing, then we recommend that you visit Ken Evoy's SiteSell.com site to learn the skills you need and use his tools. Ken's products will teach you in days the techniques that we took years of painful trial and error (and, initially, low revenues) to learn. Click here to visit SiteSell.com.
Incidentally, the SiteSell link above is an affiliate link: We have learned a great deal from Ken's products and we are proud to recommend him. As well as this, notice that this is an example of a sincere text link embedded within the body text of the article.
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