"Doblin's 10 Types of Innovation" is a trademark of Doblin Group (see www.doblin.com). We have no association or connection with Doblin.
Don't just innovate in one or two areas.
All successful companies develop their competitive edge through some form of innovation.
However, many focus on one area of innovation only. For instance, they may only look at improving customer services, or creating new products.
While all this is well and good, they may be able to do a lot better by innovating in other areas as well.
When we spread innovation over multiple areas, it becomes much more difficult for competitors to copy us. It can also create much more value. So, where should we look to innovate?
This is where Doblin's 10 Types of Innovation can help. This useful tool highlights 10 key areas that we can look at when we need to innovate.
The tool was created by the Doblin Group, an innovation consulting firm, which developed the 10 Types of Innovation* after 27 years of research with a variety of businesses and organizations. Doblin says that you're far more likely to have a successful organization if you focus on innovation in at least four of the ten areas.
The 10 types of innovation are grouped into four broad categories:
"When I started using Mind Tools, I was not in a supervisory position. Now I am. Along with that came a 12% increase in salary." – Pat Degan, Houston, USA
This ensures that you don’t lose your plan.
Please enter your username or email address and we'll send you a reminder.
Your log in details have been sent to the email account you registered with. Please check your email to reset your login details.
Please check your Inbox, and click on the link in the email from us. We can then send you the newsletter.