Individual brainstorming puts you in complete
control of the creative process, and that means you are solely
responsible for any and all results. This makes individual brainstorming
a welcome challenge for some, and a source of concern for others.
The Upside of Individual Brainstorming
While individual brainstorming may not allow
you take advantage of the accumulated experience of other members
of your team, it will provide you with the freedom to express
ideas without fear of ridicule or rejection. An idea that you
may have been hesitant to bring up in a group brainstorming
session may come to fruition during the individual brainstorming
process, and that single idea may be the one that makes the
process a success.
In addition to providing you with added personal
freedom, individual brainstorming also forces you to dig into
the brainstorming process and give yourself over to it entirely.
When an individual brainstorms with a group of people, he or
she may be inclined to allow others to lead the process. When
individual brainstorming is being conducted, there is no one
else to rely on, which motivates the brainstormer to generate
ideas and concepts on their own.
While there is much to be said for group brainstorming,
individual brainstorming is a process that shouldn't be overlooked.
There is much to be said for having the freedom to manage your
creative process without the influence of opinions, ideas or
egos of others.