Individual Brainstorming

Individual brainstorming puts you in complete control of the creative process, and that means you are solely responsible for any and all results. This makes individual brainstorming a welcome challenge for some, and a source of concern for others.

The Upside of Individual Brainstorming

While individual brainstorming may not allow you take advantage of the accumulated experience of other members of your team, it will provide you with the freedom to express ideas without fear of ridicule or rejection. An idea that you may have been hesitant to bring up in a group brainstorming session may come to fruition during the individual brainstorming process, and that single idea may be the one that makes the process a success.

In addition to providing you with added personal freedom, individual brainstorming also forces you to dig into the brainstorming process and give yourself over to it entirely. When an individual brainstorms with a group of people, he or she may be inclined to allow others to lead the process. When individual brainstorming is being conducted, there is no one else to rely on, which motivates the brainstormer to generate ideas and concepts on their own.

While there is much to be said for group brainstorming, individual brainstorming is a process that shouldn't be overlooked. There is much to be said for having the freedom to manage your creative process without the influence of opinions, ideas or egos of others.