While those who like to retain complete control
of the creative process may find group brainstorming frustrating,
group brainstorming offers advantages that just aren't available
when an individual faces the creative process on their own.
Benefits of Group Brainstorming
As a rule, people generally have creative
boundaries that they stay within. Oftentimes, these boundaries
are referred to as a "box" and when one begins to
think "outside of the box" the creative process can
really take off. Group brainstorming helps the members of the
brainstorming team think outside of their boxes, opening creative
doors for each member of the brainstorming team.
When brainstorming is conducted alone, a person
only has only their sole knowledge and experience to rely upon.
Creating a diverse brainstorming team allows for multiple founts
of knowledge and experience for the group brainstorming team
to draw from. Group brainstorming can also act as a team-building
exercise by making sure all members of the team express their
opinions and contribute their ideas.
is about creativity, productivity and development. When there
are a number of personalities and perspectives at work, the
results of the brainstorming process can't help but be maximized.