The exact beginnings of brainstorming
aren't recorded - probably because brainstorming is a creative
thought process that comes to certain people naturally.
While the fundamentals of
brainstorming have been put to use throughout history, a name
wasn't actually put to the process until Alex Osborn, a 1940s
advertising executive, decided that the conventional methods
of overcoming obstacles and creating new ideas were too inhibitive
and weren't conducive to real creativity.
How Brainstorming Came About
At first, Osborn referred
to brainstorming as a "think up" process and "think
up" had four fundamental rules. These four rules in brainstorming
history stated that: