The Psychology of Winning

A Nightingale Conant product
Reviewed by Kellie Fowler

After listening to Nightingale Conant’s The Psychology of Winning, by Denis Waitley, it’s easy to see why the theories contained in this audio program are considered among the best. Waitley’s theories on human potential and his understanding of motivation, leadership and discipline shine through in every one of the six cassette tapes contained in the comprehensive program.

As seems to be consistent among the Nightingale Conant products, this program lives up to its reputation for creating a winning attitude and truly winning results! As one of the most acclaimed and popular audio programs, my expectations were high for “The Psychology of Winning.” Even so, my expectations were exceeded with top-notch information and steps that I have easily implemented into my life in my quest to be a true winner.

In fact, in “The Psychology of Winning,” Waitley details the “Ten Steps to Winning,” which are already used by Olympic athletes and top executives alike.

By applying positive self-expectancy, as Waitley recommends, it is easy to boost your own “winning average,” almost instantly. Much more than it’s hard-to-believe hype, “The Psychology of Winning” is real meat and potatoes, leaving the listener feeling full, yet wanting more.

The audio program is divided into two sets, Attitude Qualities and Action Qualities, each containing three two-sided audiotapes. In the first part of the program, Attitude Qualities, Waitley successfully defines and explains the importance of positive self-expectancy (my personal favorite), positive self-image, positive self-control, positive self-esteem and positive self-awareness. Clearly surpassing other similar programs, each of these tapes gives no-nonsense attitude advice, further supported by information on making the attitude changes necessary to becoming a winner.

In the second part of the program, Action Qualities, Waitley discusses positive self-motivation, positive self-direction, positive self-discipline, positive self-dimension, and positive self-projection, leaving no rock unturned.

As with all Nightingale Conant programs I have reviewed, “The Psychology of Winning” is as successful as the users ability to adopt the techniques and changes. Honestly, I find this not to be a difficult task, focusing on long-term commitment to the program and making changes each and every day, all with the goal of being a winner.

Repeated listening is essential to the program’s success, but because the information is easy-to-understand and apply, I find listening to the tapes a rather easy task, with the results making the time I invest more than worthwhile. I look forward to listening to the tapes and have made scheduling time to do so a priority. For it doesn’t take long to review a single tape and since each tape is clearly labeled with the information it covers, I simply choose a tape I feel I will benefit most from and put it in.

In short, this program is a MUST for anyone looking to improve their attitude and their performance – working to become a winner in every way!

For more information on “The Psychology of Winning” or the other Nightingale products, click here for the CD version, and here for the tape version.

Note from James Manktelow, CEO of Mind Tools: When I first listened to The Psychology of Winning 10 years ago, it transformed my life. Whilst in a few areas ideas have moved on since PoW was recorded, this does not in any way diminish the importance of its message. I know it's a cliché to say this, but if you buy nothing else online this year, buy PoW.

Where to go from here: