Make Your Ideas Count!

Mind Tools Newsletter 98 - April 15th, 2008 This newsletter is published by Mind Tools Ltd of 2nd Floor, 145-157 St John Street, London, EC1V 4PY, UK. You have received it because you have subscribed to our double opt-in newsletter. To subscribe or unsubscribe, just click the links at the bottom of this email.

Contents: What's New? Generating New Ideas In the Club A Final Note

What are the most important personal effectiveness skills for personal success? Which are the most important for personal happiness? And which skills are most important for the success of your organization?

These are three important questions that we’re seeking to answer authoritatively with our international reader survey, launching today!

We are running this survey in conjunction with Professor Felix Brodbeck of Ludwig Maximilians University in Munich. With your help, we'll be bringing together responses from readers worldwide, and we're all set to uncover some fascinating insights!

Please help us by answering the survey. Taking just 5 minutes of your time, you’ll be contributing to some useful international research. What’s more, for people who do, we’ll send you a summary of the findings, plus we’ll enter your name into a prize draw to win one of three US$100 Amazon.com gift certificates!

So, click here now or go to http://www.mindtools.com/rs/survey, and make your thoughts count!

What's New: Innovate for Success!

Innovation is not just a buzzword in business - it's a key ingredient of success. Long gone are the days when creativity was the preserve of a small team in marketing! The ability to solve problems creatively, to think differently and create new ways of doing things is important in all areas of the business.

Our featured article this week focuses on this subject, and gives you a whole range of great techniques for ideas generation. Try them, and get ready to tackle your next big challenge in a whole new way!

Read the article "Generating New Ideas" below. Also check out our second new article this week on the planning technique of Storyboarding.

We hope you enjoy Generating New Ideas, and thank you, in advance, for participating in the survey!

Wishing you a truly excellent week!

James & Rachel

James Manktelow and Rachel Thompson
MindTools.com
Mind Tools – Essential skills for an excellent career!

To find out about new tools on the Mind Tools site the moment they’re uploaded, click here to subscribe to the Mind Tools RSS feed (you'll need an RSS newsreader installed), or here to find out more about RSS.

Editors' Choice Article:

Generating New Ideas

Think Differently and Spark Creativity

"We need to think differently!"
"This needs some fresh ideas!"
"We have got to be more creative around here!"

Are messages like these popping up more often in your workplace?

Faced with complex, open-ended, ever-changing challenges, organizations realize that constant, ongoing innovation is critical if they want to stay ahead of the competition.

This is why we need to be on the lookout for new ideas that can drive innovation. It's why the ability to think differently, generate new ideas, and spark creativity within a team becomes an important skill. You need to work actively on building and cultivating this skill, and it can be done!

Often, though, we make the mistake of assuming that good ideas just happen. Or worse still, we get caught in the mind trap of believing that creativity is an aptitude: some people have it, others don't. Then there is the other self-defeating belief - "I am not intelligent enough to come up with good ideas."

These assumptions just aren't true: Anyone can come up with fresh, radical ideas - you just need to learn to open your mind and think differently. This article shows you how to do so.

How to Generate New Ideas

Standard idea-generation techniques concentrate on combining or adapting existing ideas. This can certainly generate results. But here, our focus is on equipping you with tools that help you leap onto a totally different plane. These approaches push your mind to forge new connections, think differently, and consider new perspectives.

A word of caution - while these techniques are extremely effective, they will only succeed if they are backed by rich knowledge of the area you're working on. This means that if you don't have enough information about the issue, you are unlikely to come up with a great idea, even by using the techniques listed here.

Incidentally, these techniques can be applied to spark creativity in group settings and brainstorming sessions as well.

Breaking Thought Patterns

Any of us can get stuck in established thinking patterns. To get unstuck, you need to break out of these, if you're going to have any chance of generating fresh, new ideas. There are several techniques you can use to do this:

• Challenge assumptions: For every situation, you have a set of key assumptions. Challenging these assumptions gives you a whole new spin on possibilities.
  
  You want to buy a house but can't since you assume you don't have the money to make a down payment on the loan. Challenge the assumption. Sure, you don't have cash in the bank but couldn't you sell some of your other assets to raise the money? Could you dip into your retirement fund? Could you work overtime and build up the kitty in six months? Suddenly the picture starts looking brighter.
  
  
• Reword the problem: Stating the problem differently often leads to different ideas. To reword the problem look at the issue from different angles. "Why do we need to solve the problem?", "What's the roadblock here?", "What will happen if we don't solve the problem?" These questions will give you new insights. You might come up with new ideas to solve your new problem.
  
  In the mid 1950s, shipping companies were losing money on freighters. They decided they needed to focus on building faster and more efficient ships. However, the problem persisted. Then one consultant defined the problem differently. He said the problem the industry should consider was "how can we reduce cost?" The new problem statement generated new ideas. All aspects of shipping, including storage of cargo and loading time, were considered. The outcome of this shift in focus resulted in the container ship and the roll-on/roll-off freighter.
  
  
• Think in reverse: If you feel you cannot think of anything new, try turning things upside-down. Instead of focusing on how you could solve a problem/improve operations/enhance a product, consider how could you create the problem/worsen operations/downgrade the product. The reverse ideas will come flowing in. Consider these ideas - once you've reversed them again - as possible solutions for the original challenge.
  
  
• Express yourself through different media: We have multiple intelligences but somehow, when faced with workplace challenges we just tend to use our verbal reasoning ability. How about expressing the challenge through different media? Clay, music, word association games, paint, there are several ways you can express the challenge. Don't bother about solving the challenge at this point. Just express it. Different expression might spark off different thought patterns. And these new thought patterns may yield new ideas.

Connect the Unconnected

Some of the best ideas seem to occur just by chance. You see something or you hear someone, often totally unconnected to the situation you are trying to resolve, and the penny drops in place. Newton and the apple, Archimedes in the bath tub: examples abound.

Why does this happen? The random element provides a new stimulus and gets our brain cells ticking. You can capitalize on this knowledge by consciously trying to connect the unconnected.

Actively seek stimuli from unexpected places and then see if you can use these stimuli to build a connection with your situation. Some techniques you could use are:

• Use random input: Choose a word from the dictionary and look for novel connections between the word and your problem.
  
• Mind map possible ideas: Put a key word or phrase in the middle of the page. Write whatever else comes in your mind on the same page. See if you can make any connections.
  
• Pick up a picture. Consider how you can relate it to your situation.
  
• Take an item. Ask yourself questions such as "How could this item help in addressing the challenge?", or "What attributes of this item could help us solve our challenge?"

Shift Perspective

Over the years we all build a certain type of perspective and this perspective yields a certain type of idea. If you want different ideas, you have to shift your perspective. To do so:

• Get someone else's input: Ask different people what they would do if faced with your challenge. You could approach friends engaged in different kind of work, your spouse, a nine-year old child, customers, suppliers, senior citizens, someone from a different culture; in essence, anyone who might see things differently.
  
• Play the "If I were" game: Ask yourself "If I were ..." how would I address this challenge? You could be anyone: a millionaire, Tiger Woods, anyone.
  
  The idea is the person you decide to be has certain identifiable traits. And you have to use these traits to address the challenge. For instance, if you decide to play the millionaire, you might want to bring traits such as flamboyance, big thinking and risk-taking when formulating an idea. If you are Tiger Woods you would focus on things such as perfection, persistence and execution detail.

Employ Enablers

Enablers are activities and actions that assist with, rather than directly provoke, idea generation. They create a positive atmosphere. Some of the enablers that can help you get your creative juices flowing are:

• Belief in yourself: Believe that you are creative, believe that ideas will come to you; positive reinforcement helps you perform better.
  
• Creative loafing time: Nap, go for a walk, listen to music, play with your child, take a break from formal idea-generating. Your mind needs the rest, and will often come up with connections precisely when it isn't trying to make them.
  
• Change of environment: Sometimes changing the setting changes your thought process. Go to a nearby coffee shop instead of the conference room in your office, or hold your discussion while walking together round a local park.
  
• Shutting out distractions: Keep your thinking space both literally and mentally clutter-free. Shut off the Blackberry, close the door, divert your phone calls and then think.
  
• Fun and humor: These are essential ingredients, especially in team settings.

Key Points:

The ability to generate new ideas is an essential work skill today. You can acquire this skill by consciously practicing techniques that force your mind to forge new connections, break old thought patterns and consider new perspectives.

Along with practicing these techniques, you need to adopt enabling strategies too. These enabling strategies help in creating a positive atmosphere that boosts creativity.

In the Career Excellence Club...

The Club helps people like you and organizations like yours build the skills for excellent performance. With new skill building resources every working day, members enjoy continuous learning in a supportive and vibrant environment. The resources for the past two week are listed below. If you're already a member, simply click on the links provided below to access the recent resources in the list. If you are not yet a member, take our tour to find out more about the Club.

14 Apr Mon	Words Used In... Project and Program Management Project management jargon can really be baffling! Read our helpful glossary of terms to find clear definitions. Premium Members' Words Read More >> Take the Club Tour>>
10 Apr Thur	Do Something Different Routines are useful, but is your routine a little too boring? Follow these tips to make your life more interesting - at home and at work. All Members' Coaching Clinic Members: Read More >> Take the Club Tour >>
9 Apr Wed	Quantitative Strategic Planning Matrix (QSPM) - Choosing the best strategic way forward You've come up with several great strategies that could to lead your organization to success. But you can only follow one. This tool will help. Premium Members' New Tool Read More >> Take the Club Tour >>
8 Apr Tue	Personal SWOT Analysis When you know you have to make a decision, but just don't know which option to choose, the tools you'll learn in this lesson will help you. All Members' Featured Favorite Members: Read More >> Take the Club Tour >>
7 Apr Mon	Myself and Other More Important Matters, By Charles Handy Hear more about this latest book from one of the best-loved management writers of our time. Partly autobiographical, it's full of astute observations on business and the World today. Premium Members' Book Insight Premium Members: Read More >> Take the Club Tour >>
3 Apr Thur	What Is... HR? Human Resource Management - some consider it a necessary evil. Learn why this attitude is changing, and find out how HR can help you improve performance. All Members' Bite-Sized TrainingT Members: Read More >> Take the Club Tour >>
2 Apr Wed	Deming's 14-Point Philosophy – A recipe for total quality "Quality management" is a term that most of us know. Find out where the idea originated, and learn the key points. Premium Members' New Tool Read More >> Take the Club Tour >>

Featured Discussions

Here are just a few of our recent threads from the forums. Join these discussions by clicking on the links or start your own in the Career Café today!

How Content Are You With "You"? - Dianna challenges us to be content with who we are.... because we might just be a lot happier that way. This strikes a chord with several members, including one who announces that he no longer sees himself as a "remedial project". Find out more... http://www.mindtools.com/forums/viewtopic.php?t=1875

Is My New Boss Reneging On Our Deal? - In our last newsletter, we highlighted a thread from member Teddy who was worried that he'd sold himself short when he negotiated his remuneration package for a new job. But that's only the start of his problems! Read on to discover how the plot has thickened, and what members suggest. http://www.mindtools.com/forums/viewtopic.php?t=1892

How Do You React When You've Been "Wronged"? - Do you lash out, or plot revenge? And when the heat is on, do you act the way you think you ought to do? Find out what other members think, and join this lively discussion. http://www.mindtools.com/forums/viewtopic.php?t=1807

A Final Note from James

If you haven't done so already, I really do encourage you to go to http://www.mindtools.com/rs/survey and take part in the survey (and the survey prize draw!)

It only takes 5 minutes, and it has the potential to deliver some really fascinating results. I really appreciate your support on this!

We're back in two weeks' from now, asking you if you're playing to your strengths, and if you're a positive thinker. So until then, have a great two weeks!

Best wishes

James

James Manktelow

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