Mind Tools Newsletter 155: New Role? Make a Real Impact!
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Contents
What is Leadership?
Blue Ocean Strategy
Building Team Trust
Project Charters
Sell Your Idea!
Outsourcing Decisions
A Final Note
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James Manktelow
James Manktelow


Rachel Thompson
Rachel Thompson

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Mind Tools Newsletter 155 - June 8, 2010
New Role? Make a Real Impact!


You've been focusing on this moment for the last six months. You wanted this promotion so much! Now, after all of the hard work, anticipation, and, finally, elation at landing the role, the moment of truth has arrived. It's day one on the job… it's time to make an impact… so now what?

It's easy to be overwhelmed by the challenges ahead. Where do you start? How do you prioritize? How do you get your team on side? The good news is that you can answer these questions with the latest edition of our Congratulations On Your New Role… Now What? workbook. For one week only, you can get this career-boosting, $19.99 workbook for free when you join our Career Excellence Club!

Whether you have recently started a new role or you're working towards that promotion or role change, the workbook will help you make a real impact in those critical first few months. Plus, with membership of the Club costing just $1 for the first month, you'll have the support of the Mind Tools team and access to the hundreds of resources that you'll need to truly excel in this role. Click here to find out more!

Also in this issue, our new article What Is Leadership? is a good introduction to some of the skills you'll need in a new leadership role, and our article on Blue Ocean Strategy helps you develop the forward vision that's so important for effective leadership. You'll find these below, along with a summary of all that's new in the Career Excellence Club.

Enjoy this newsletter!

James Rachel

James Manktelow and Rachel Thompson
MindTools.com - Essential skills for an excellent career!

Featured Resources at Mind Tools
Congratulations on your new role!
Congratulations on Your New Role... Now What? Bonus worth $19.99
When you start in a new role, it's easy to be intimidated by the challenges in front of you. It's also easy to get swept up in trivia, and find, months later, that you've failed to do some very important things.

This workbook helps you make a spectacular success of the first 90 days of a new role. Use it to work out what to focus on... and what pitfalls you must avoid!
What is Leadership?
What is Leadership?
All Readers
What do leaders actually do? Find out what leadership really is, and learn how you can become a better leader yourself. All Readers' Skill-Builder
Blue Ocean Strategy
Blue Ocean Strategy
Leaving Your Competition Far Behind
All Readers
Find out how to make your competitors irrelevant, by creating products and services that your customers can't resist. All Readers' Skill-Builder
  ... And from the Career Excellence Club
Building the Trust of Your New Team
Building the Trust of Your New Team
Getting Real, and Living the "We" in Team
Club Members
To create a high performing team, your team must believe in you as a person and a leader. Learn how to build your team's trust.
All Members' Featured Favorite
Project Charters
Project Charters
Getting Your Project Off to a Good Start
Club Members
Get your new project off to a great start by ensuring that your project team and stakeholders understand your project goals. All Members' Skill-Builder
The First 90 Days
The First 90 Days: Critical Success Strategies for New Leaders at All Levels, by Michael Watkins Speaker Club Members
It can take a new leader three to six months to start adding value to an organization. "The First 90 Days" shows you how to hit the ground running as a new leader. Find out more about it here. Premium Members' Book Insight
Sell Your Idea!
Sell Your Idea! Club Members
Learn three of the core techniques sales professionals use so that you can better persuade your colleagues to "buy" your next proposal, idea or request. All Members' Bite-Sized Training™
In Search of Excellence
In Search of Excellence: Lessons from America's Best-Run Companies, by Tom Peters and Robert H. Waterman Club Members
This classic book looks at some of America' best-performing companies, and highlights theories and useful ideas that you can apply in your own organization. Find out more about it here. Premium Members' Book Insight
The Outsourcing Decision Matrix
The Outsourcing Decision Matrix
Analyzing the Make-or-Buy Decision
Club Members
When should you outsource a task, and when should you keep it in-house? The Outsourcing Decision Matrix helps you make the best decision for your situation. All Members' Skill-Builder
Coaching for Talent Development
Coaching for Talent Development
Helping People Become More Effective
Club Members
Coaching is an effective way of boosting people's productivity without increasing costs. Find out how to use coaching to improve people's performance, and reach your organization's goals.
All Members' Coaching Clinic
Editors' Choice Article
What is Leadership?

"Leaders are people who do the right thing; managers are people who do things right."
- Professor Warren G. Bennis

"Leadership is the art of getting someone else to do something you want done because he wants to do it."
- Dwight D. Eisenhower


The word "leadership" can bring a variety of images to mind. For example:
What Is Leadership?
Leaders help people do the right things.
©iStockphoto/Laflor
  • An army officer, charging forward to meet the enemy.

  • An explorer, cutting a path through the jungle for the rest of his party to follow.

  • An executive, developing her company's strategy to remain ahead of the competition.
Leaders help themselves and others to do the right things. They set direction, build an inspiring vision, and create something new. Leadership is about mapping out where you need to go to "win" as a team or an organization. Leadership is dynamic, vibrant, and inspiring.

Yet, while leaders set the direction, they must also use management skills to guide their team to the right destination in a smooth and efficient way.

In this article, we'll focus on the process of leadership. In particular, we'll discuss the "transformational leadership" model. This model highlights visionary thinking and bringing about change, instead of management processes that are only designed to maintain current performance.


Note:
Leadership means different things to different people around the world, and different things in different situations. For example, it could relate to community leadership, religious leadership, political leadership, and leadership of campaigning groups.

This article focuses on the Western model of individual leadership, and relates to workplace leadership rather than to other types.

Leadership: A Definition

According to the idea of transformational leadership, an effective leader is a person who does the following:
  1. Creates an inspiring vision of the future.

  2. Encourages and motivates people to engage with that vision.

  3. Manages delivery of the vision.

  4. Coaches and builds a team, so that it is more effective at achieving the vision.
To become an effective leader, you need to learn the skills needed to do these things. We'll look at each element in more detail.
  1. Creating an Inspiring Vision of the Future

    In business, a vision is a realistic, convincing and attractive "best case" depiction of where you want to be in the future. With a clear vision, you can provide direction, set priorities, and establish targets, so that you can tell that you've achieved what you wanted to achieve.

    To create a vision, leaders focus on an organization's strengths by using tools such as Porter's Five Forces, PEST Analysis, USP Analysis, Core Competence Analysis and SWOT Analysis to analyze their current situation. They think about how their industry is likely to evolve, and how their competitors are likely to behave. They look at how they can innovate successfully (Club members), and shape their businesses and their strategies to succeed in future marketplaces. And they test their visions with appropriate market research, and by assessing key risks using techniques such as Scenario Analysis (Club members).

    Therefore, leadership is proactive - problem solving, looking ahead, and not being satisfied with things as they are.

    Once they have developed their visions, leaders must make them compelling and convincing. A compelling vision is one that people can see in their minds, feel, understand, and embrace. As such, effective leaders provide a rich picture of what the future will look like when their visions have been realized. They tell powerful stories, and they explain their visions in ways that everyone can relate to.

    Here, leaders combine the analytical side of vision creation with the passion that comes from emotional engagement and shared values, creating something that is really meaningful to the people being led.

  2. Motivating and Inspiring People

    A compelling vision provides the foundation for leadership. But it's a leader's ability to motivate and inspire people that will help him or her deliver that vision.

    For example, when you start a new project, you will probably have lots of enthusiasm for it, so it's usually easy to support the project's leader at the beginning. However, it can be difficult to find ways to keep the vision alive and inspirational, after the initial enthusiasm fades, especially if the team or organization needs to make significant changes in the way that they do things. Leaders recognize this, and they work hard on an ongoing basis to connect their vision with people's individual needs, goals, and aspirations.

    One of the key ways they do this is through Expectancy Theory (Club members). Effective leaders link together two different expectations:

    1. The expectation that hard work leads to good results.

    2. The expectation that good results lead to attractive rewards or incentives.

    This motivates people to work hard to achieve success, because they expect to enjoy rewards - both intrinsic and extrinsic - as a result.

    Other approaches include restating the vision in terms of the benefits it will bring to the team's customers, and taking frequent opportunities to communicate the vision in an attractive and engaging way.

    What's particularly helpful here is where leaders have expert power. People admire and believe in these leaders because they are expert in what they do. They have credibility, and they've earned the right to ask people to listen to them, and follow them. This makes it much easier for these leaders to motivate and inspire the people they lead.

    Leaders can also motivate and influence people through their natural charisma and appeal, and through other sources of power, such as the power to pay bonuses or assign tasks to people. However, good leaders don't rely on these types of power to motivate and inspire others.

  3. Managing Delivery of the Vision

    This is the area of leadership that relates to management (Club members). According to the Hersey-Blanchard Situational Leadership Model, there is a time to tell, a time to sell, a time to participate, and a time to delegate. Knowing which approach you need to use, and when you need it, is key to effective leadership.

    Leaders must ensure that the work required to deliver the vision is properly managed - either by themselves, or by a dedicated manager or team of managers to whom the leader delegates this responsibility - and they need to ensure that their vision is delivered successfully.

    To do this, team members need performance goals that are linked to the team's overall vision. Our article on Performance Management and KPIs (Key Performance Indicators) (Club members) explains one way of doing this, and our Project Management section explains another. And, for day-to-day management of delivering the vision, the Management By Wandering Around (Club members) approach will help to ensure that what should happen, really happens.

    Leaders also need to make sure they manage change (Club members) effectively. This will ensure that any changes required to deliver the vision are implemented smoothly and thoroughly, with support and full backing from the majority of people affected.

  4. Coaching and Building a Team to Achieve the Vision

    Individual and team development are important activities carried out by transformational leaders. To develop a team, leaders must first understand team dynamics. Several well-established and popular models describe this, such as Belbin's Team Roles approach, and Bruce Tuckman's Forming, Storming, Norming, and Performing theory.

    A leader will then ensure that team members have the necessary skills and abilities to do their job and achieve the vision. They do this by giving and receiving feedback (Club members) regularly, and by training and coaching people to improve individual and team performance.

    Leadership also includes looking for leadership potential (Club members) in others. By developing leadership skills within your team, you create an environment where you can continue success in the long term. And that's a true measure of great leadership.

    Note:
    The words "leader" and "leadership" are often used incorrectly to describe people who are actually "managing." These individuals may be highly skilled, good at their jobs, and valuable to their organizations - but that just makes them excellent managers, not leaders. So, be careful how you use the terms, and don't assume that people with "leader" in their job titles, people who describe themselves as "leaders," or even groups called "leadership teams," are actually leading.

    A particular danger in these situations is that people or organizations that are being managed by such an individual or group think they're being led; but they're not. There may actually be no leadership at all, with no one thinking about the medium term future, no one setting a vision, and no one being inspired. This can cause serious problems in the long term.
Key Points

Leadership can be hard to define and it means different things to different people.

In the transformational leadership model, leaders set direction and help themselves and others to do the right thing to move forward. To do this they create an inspiring vision, and then motivate and inspire others to reach that vision. They also manage delivery of the vision, either directly or indirectly, and build and coach their teams to make them ever stronger.

It takes time and hard work to develop the skills needed to be an effective leader. However the returns - whether in terms of physical reward or of personal satisfaction - are enormous. Enjoy the leadership journey!

Vision creation, motivation, vision delivery and team building are all skill-sets that you can learn within the Career Excellence Club. Join now, and get the help, training and support you need to become a highly effective leader in your workplace.


A Final Note from James

Just think about how good you'll feel when you've made a real, positive impact in the first three month's of your new role! Often time, surviving those first months successfully is far harder than landing the new job or promotion in the first place. Mind Tools resources and support are a great help, especially during important times like this.

I hope you'll join us at the Career Excellence Club to get you bonus Congratulations on Your New Role... Now What? workbook. I look forward to welcoming you to the Club!

In two week's time, we'll be back with some tips on the dos and don'ts of multitasking. Until then, best wishes, and enjoy becoming an effective leader in your workplace!

James
James Manktelow

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Essential Skills for an Excellent Career!

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